Shakira

Shakira is one of the rare artists who can move across Latin pop, English-language crossover radio, stadium touring, and global football culture without sounding like she is borrowing authority from any one lane. The Colombian singer and songwriter has been a market-shaping figure since the mid-1990s, and her catalog still reads like a blueprint for how a Latin artist can dominate both regional and global pop at once.

That reach is exactly why her 2026 co-headlining slot with BTS and Madonna on the first FIFA World Cup final halftime show feels so natural. Shakira already has deep World Cup history through Waka Waka (This Time for Africa), and this new booking reconnects her to a global sports audience through Global Citizen and football’s biggest broadcast.

The timing also works. Las Mujeres Ya No Lloran and the record-breaking Las Mujeres Ya No Lloran World Tour have kept her current era commercially hot, proving she is not living off catalog goodwill. She is still scaling fresh demand in real time.