Gong cha

Gong cha (貢茶, "tribute tea") is one of the world's fastest-growing bubble tea brands, founded in Kaohsiung, Taiwan in 2006. Built on a philosophy of freshly brewed, whole-leaf tea crafted to order, the brand has expanded to nearly 2,200 stores across 29 markets globally, consistently ranking #1 in the Tea category on Entrepreneur magazine's Franchise 500 list.

Each drink is made using premium tea leaves sourced from Taiwan, Vietnam, and Sri Lanka, slow-grown at altitude for depth of flavour. Guests can customize hundreds of beverage combinations with adjustable sweetness, ice, and a menu of creative toppings, making hyper-personalization central to the brand experience.

In 2025, Gong cha appointed Felix of Stray Kids as Global Brand Ambassador, extending the partnership into 2026 with the launch of the "Artist Felix" multi-channel campaign. The initiative drew direct parallels between Felix's approach to music-making and Gong cha's ethos of crafting drinks as personal creative expression, amplifying the brand's reach to tens of millions of fans worldwide.