Brand
HAGO HAUS
HAGO HAUS (하고하우스) is South Korea's leading brand incubator and fashion investment platform, headquartered in Seongnam, Gyeonggi Province. The company provides end-to-end operational support for promising designer labels: marketing, offline retail expansion, financial management, and global distribution.
The firm operates the HAGO multi-brand shopping platform at hago.kr, home to over 2,500 Korean designer and lifestyle brands. Its defining success story is Matin Kim: HAGO HAUS invested in 2021 when the brand had no offline presence and 5 billion won in annual sales. Under their stewardship, Matin Kim expanded into department stores across Korea, opened flagships in Tokyo, Hong Kong, and New York, and drove 20 million campaign views across four international markets. The Myeong-dong flagship alone clears 2 billion won in monthly sales.
From March to June 2025, HAGO HAUS ran a 400-influencer digital campaign for Matin Kim across the US, UK, Mexico, and Poland. In October 2025, Matin Kim launched on Amazon. That same year, it became the first Korean fashion brand to serve as an official APEC summit sponsor.
In February 2026, Matin Kim appointed IVE's Liz as its 2026 Spring Summer campaign ambassador. The same quarter, Musinsa opened a second Matin Kim store in Nagoya targeting central Japan, while HAGO HAUS secured a Greater China distribution deal covering Hong Kong, Macau, and Taiwan.
Beyond Matin Kim, HAGO HAUS incubates labels including Trimming Birds, Maison Mare, J-cheong, and D-Pound, with a target of 150 brand store locations across its portfolio. The incubator's model: find brands with strong product and cultural cachet, then build the operational infrastructure that turns local momentum into international distribution.
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Fans Also Ask
What does HAGO HAUS do?
HAGO HAUS is South Korea's leading fashion brand incubator, headquartered in Seongnam. It provides end-to-end operational support to designer labels, including marketing, retail expansion, financial management, and global distribution, through its shopping platform at hago.kr, which hosts over 2,500 Korean brands.
What brands does HAGO HAUS manage?
HAGO HAUS's flagship investment is Matin Kim, which it backed in 2021 and scaled from 5 billion won in annual sales to an international brand with flagships in Tokyo, Hong Kong, and New York. The incubator also supports Trimming Birds, Maison Mare, J-cheong, and D-Pound.
When did HAGO HAUS invest in Matin Kim?
HAGO HAUS invested in Matin Kim in 2021, when the brand had no offline presence and 5 billion won in annual sales. Under HAGO HAUS's management, Matin Kim opened department store locations across Korea and international flagships, with the Myeong-dong store generating 2 billion won in monthly sales.
How large is HAGO HAUS as a business?
HAGO HAUS's portfolio brands collectively exceeded 250 billion won in combined sales by 2023, roughly 40 times higher than in 2020. DePound, one of its investments, grew 37% year-on-year in 2024. The company targeted 400 billion won in aggregate portfolio sales for 2024, with over 30 exclusive retail stores across Korea.
What makes HAGO HAUS different from typical fashion investors?
Unlike conventional venture investors, HAGO HAUS embeds experienced operational professionals -- many recruited from major Korean conglomerates -- directly into each portfolio brand. They restructure finances, manage retail operations, and lead marketing strategy alongside the original founders, accelerating growth beyond what capital alone provides.
