Fashion
Matin Kim
Matin Kim built a Korean fashion success story by refusing to lock itself into one fixed house code. Founded in 2018 by Kim Da-in, the Seoul label scaled through direct audience feedback, turning Instagram comments, restock requests, and styling chatter into part of the product-development loop. That fan-led system became the brand's edge rather than a gimmick.
The inflection point came when HAGO HAUS stepped in during 2021. Since then, Matin Kim has grown from a digital-first label under financial pressure into one of the clearest K-fashion export stories of the decade, reaching 150 billion won in 2024 revenue, expanding across Japan, Hong Kong, and Taiwan, and pushing into North America through Amazon in late 2025. Few Seoul labels have scaled that quickly without losing their local texture.
The K-culture link is now part of the brand's business logic. A Coach capsule opened one global lane, then ambassador partnerships with Ningning and Liz pulled the label deeper into idol fashion conversation. Matin Kim works because it feels wearable first and aspirational second, which is exactly why fans keep turning it into both.
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2026
Matin Kim 2026 SS AmbassadorEndorsement
Fans Also Ask
Who founded Matin Kim?
Matin Kim was founded in 2018 by designer Kim Da-in. She built the label through social media and community demand rather than old-school wholesale expansion, which helped the brand feel native to Seoul's online fashion culture before it became a broader retail success story across Asia.
What is Matin Kim known for?
Matin Kim is known for clean, easy-to-style Seoul fashion that feels trend-aware without looking overworked. The label has become especially visible for logo outerwear, bags, and fan-responsive drops, plus a rare ability to make international expansion look organic rather than purely manufactured for export.
What does HAGO HAUS do for Matin Kim?
HAGO HAUS became the operator and growth engine behind Matin Kim after stepping in during 2021. Under that structure, the brand moved from a struggling online-first label to a business with large-scale overseas expansion, stronger retail infrastructure, and 150 billion won in 2024 revenue.
Which K-pop artists have worked with Matin Kim?
Matin Kim has tied itself closely to K-pop-facing fashion marketing. Ningning of aespa was named an ambassador for Korea and Japan in 2025, and Liz of IVE fronted the brand's 2026 spring-summer push. Those partnerships helped cement Matin Kim as a label fans actively track, not just shop.
Where can you buy Matin Kim?
Matin Kim sells directly through matinkim.shop and through an expanding network of flagship and overseas stores. By late 2025, the label had also pushed into Amazon for North American reach, adding another channel to a retail footprint already growing quickly across Seoul, Japan, Hong Kong, and Taiwan.
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