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HiKR Ground
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HiKR Ground

HiKR Ground is the public-facing Korea tourism culture space operated by the Korea Tourism Organization inside the KTO Seoul Center in Jung-gu, Seoul. Built as a hybrid venue rather than a static visitor desk, it combines K-pop activations, media art, travel information, and tourism storytelling in one address that global fans can actually walk into. The venue matters because it turns destination marketing into a physical cultural experience instead of leaving it at brochure level.

That role became sharper in May 2026 when Big Ocean was appointed KTO's accessible tourism honorary ambassador at HiKR Ground. The choice fit the venue's wider identity: a contemporary tourism hub tied to barrier-free access, younger travelers, and pop-culture discovery. For HITKULTR readers, HiKR Ground sits at the point where institutional tourism strategy meets the live energy of Korean entertainment, including projects linked to PARASTAR Entertainment and KTO's broader culture push.

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Fans Also Ask

What is HiKR Ground in Seoul?
HiKR Ground is a Korea tourism promotion space in Seoul operated by the Korea Tourism Organization. It blends K-pop experiences, media art, visitor information, and tourism storytelling inside one public venue, which makes it more immersive than a standard information center and more useful for fans planning a culture-focused Korea trip.
Who runs HiKR Ground?
HiKR Ground is run by the Korea Tourism Organization, the public body responsible for promoting Korea as a travel destination. That matters because the venue is not a private pop-up. It is part of KTO's official tourism infrastructure and acts as a real-world extension of VisitKorea's culture and destination marketing.
Why was HiKR Ground part of Big Ocean's KTO ambassador announcement?
HiKR Ground sits inside KTO's tourism ecosystem and already presents Korean culture through K-pop, media art, and visitor experiences. It also appears in KTO's accessible tourism coverage, so hosting Big Ocean's 2026 accessible tourism honorary ambassador appointment there gave the announcement a stronger connection to barrier-free travel than a generic press venue would have.

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