Hublot

Hublot is the Swiss luxury watchmaker that built its identity on the Art of Fusion, the idea that unexpected materials and aggressive modern design can still sit inside serious horology. Founded in 1980 by Carlo Crocco and later scaled globally under Jean-Claude Biver, the brand moved from provocative outlier to one of the most recognizable names in contemporary Swiss watch culture.

The defining commercial pivot came with the Big Bang collection in 2005, then accelerated again in 2026 with the launch of the Big Bang Original Unico for the line's 20th anniversary. Hublot's official materials frame that model as a return to the collection's roots while keeping the layered ceramic, titanium, and King Gold language that made the brand a market force in the first place.

That is where the Korean entertainment crossover lands. In February 2026, Hublot officially named Jung Kook of BTS as a global brand ambassador, pushing the company deeper into music-led cultural influence after years of sports-first visibility. The move fits Hublot because the brand has always sold intensity, boldness, and high-recognition design rather than quiet understatement.