Fashion
Hublot
Hublot is a Swiss luxury watchmaker founded in 1980 by Italian entrepreneur Carlo Crocco, headquartered in Nyon, Switzerland. A wholly owned subsidiary of LVMH, the brand built its identity on a single principle: the Art of Fusion. Crocco caused a sensation at the 1980 Basel Watch Fair by pairing 18k gold with a natural rubber strap, a combination that watch traditionalists dismissed and buyers immediately wanted. Sales cleared $2 million in year one.
The era-defining pivot came in 2004 when Jean-Claude Biver acquired a controlling stake and hired Ricardo Guadalupe (later CEO in 2012) to scale the brand globally. The Big Bang collection launched in 2005 and became the blueprint for what a modern Swiss watch could be: architecturally bold, technically serious, and commercially aggressive. The Big Bang Original Unico, released in January 2026 for the collection's 20th anniversary, represents that philosophy carried forward in titanium, ceramic, and King Gold.
Hublot's ambassador roster historically centered on global sports: FIFA partnerships, Formula One timekeeper roles, and deals with boxing's biggest names. The 2026 appointment of Jungkook of BTS as the brand's first Korean global ambassador signals an intentional expansion into music and global pop culture. The brand's "Art of Fusion" ethos translates directly: Jungkook performed "Dreamers" at the 2022 FIFA World Cup, where Hublot served as Official Timekeeper, and that connection became the foundation for a global campaign centered on Seoul.
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Fans Also Ask
What is Hublot's Art of Fusion philosophy?
The Art of Fusion is Hublot's founding creative principle, introduced in 1980 when Carlo Crocco paired an 18k gold case with a natural rubber strap -- a combination that scandalized traditional watchmaking. The concept expanded to fusing unexpected materials like ceramic, titanium, sapphire crystal, and carbon fiber with Swiss haute horology, making unconventional pairings the brand's calling card.
What is the Hublot Big Bang?
The Big Bang is Hublot's signature collection, launched in 2005 under Jean-Claude Biver. It won the Prix de la Creation watch design prize and became Hublot's best-selling reference, produced in dozens of limited editions in collaboration with sports, art, and entertainment partners. The Big Bang is the watch most commonly spotted on high-profile K-pop artists and celebrities.
Who owns Hublot?
Hublot has been a wholly owned subsidiary of LVMH (Louis Vuitton Moet Hennessy), the world's largest luxury goods conglomerate, since 2008. The acquisition came under CEO Jean-Claude Biver's leadership and accelerated Hublot's global ambassador program and brand visibility at major international events.
What sports and entertainment partnerships has Hublot pursued?
Hublot is official timekeeper for FIFA, Formula 1, and the NBA, among other global properties. The brand collaborates with artists, athletes, and cultural figures worldwide, producing limited edition watches that command strong collector interest. Their ambassador and partnership strategy targets high-profile tastemakers across sports, music, and fashion.
Is Hublot popular with K-pop artists?
Hublot has developed strong visibility within the Korean luxury market, with K-pop artists and Korean actors frequently spotted wearing the brand at major events, award shows, and international press appearances. Hublot's bold design language and cultural cachet align with the fashion sensibility dominant in Korean entertainment.
