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Latest Articles
BTS will co-headline FIFA's first World Cup final halftime show with Madonna and Shakira
BTS will co-headline FIFA's first-ever World Cup final halftime show on July 19, 2026 at MetLife Stadium in East Rutherford, New Jersey, joining Madonna and Shakira in a landmark booking that pushes K-pop deeper into the center of global live-event culture.
BLACKPINK's Lisa to Perform at 2026 FIFA World Cup Opening Ceremony in LA
BLACKPINK's Lisa is set for the Los Angeles opening ceremony at the 2026 FIFA World Cup, putting K-pop back on football's biggest stage.
BTS' Jungkook becomes the first Korean singer featured in a U.S. children's book series
Jungkook is set to appear in Capstone's 2026 Brain Candy Books lineup, making him the first Korean singer featured in the U.S. educational series.
BTS's ARIRANG Becomes Their 14th Album to Earn BRIT Silver in the UK
BTS's ARIRANG is now their 14th BRIT Silver-certified album in the UK, turning a strong chart run into another major official milestone.
Jungkook's 'Seven' Reaches 600 Million YouTube Views
Jungkook's 'Seven' has crossed 600 million YouTube views, becoming the BTS star's first solo music video to hit the milestone and extending the song's long global run.
BTS Turns Oldboy's Iconic Hallway Scene Into a Dance Showcase in the '2.0' Music Video
BTS dropped the music video for “2.0” on April 2, 2026, channeling Park Chan-wook’s cult thriller Oldboy in a dark, stylized corridor sequence where choreography replaces combat. Here’s every reference, the chart numbers, and what it means for the ARIRANG era.
Run BTS (달려라 방탄) 2.0 Is Back: All 7 Members Return April 7
BTS confirms Run BTS 2.0 premieres April 7, 2026, reuniting all seven members for their first variety content together since the military hiatus, just two days before the ARIRANG World Tour kicks off.
Korean Culture Is No Longer a Trend. It's a Global Lifestyle.
The 2026 Overseas Hallyu Survey is the clearest evidence yet that Korean culture has stopped being a trend and started being a fixture. KOFICE confirms consumers now spend 14.7 hours and $16.60 per month on Korean content across 30 countries, as K-pop holds the top global image position for the ninth consecutive year.
CORTIS Takes Home Best New Artist at the 2026 iHeartRadio Music Awards
CORTIS won Best New Artist in K-pop at the 13th iHeartRadio Music Awards in Los Angeles, seven months after their debut. Big Hit Music's third group is on a different trajectory.
BTS "Life Goes On" Crosses 1 Billion Spotify Streams
BTS's "Life Goes On" hit 1 billion cumulative streams on Spotify as of March 21, 2026, making it the sixth BTS track to reach the milestone.
SONGZIO's "Lyrical Armor" Dressed BTS for the ARIRANG Comeback
Korean designer Jay Songzio built 80 custom looks rooted in Joseon-era armor and traditional folk garments for BTS's historic Gwanghwamun comeback concert on March 21, 2026.
