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iWill Media
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iWill Media

iWill Media (아이윌미디어) is the kind of Korean drama company that matters because it keeps showing up in the middle of the market, where cast packaging, broadcaster relationships, and repeatable execution matter more than loud branding. Founded in 2010 by producer Kim Jong-shik, the Seoul studio built its position through projects that could move cleanly across thriller, romance, legal drama, and melodrama without losing mainstream readability.

That operating range is the real story. The company's project history ties it to titles such as Black, Just Between Lovers, Witch at Court, Doctor Detective, May I Help You?, and Moon in the Day. It also remains active in the current cycle through Jae Yi's Young In, the series that puts Lee Young-ae and Yoo Ji-tae back in the same drama orbit.

For HITKULTR, iWill matters because it represents the quiet production layer that keeps a large stretch of the Korean drama market moving. It is not selling a fandom-first identity. It is selling dependable TV packaging, cast-led project flow, and the ability to keep shows alive across broadcaster and platform ecosystems.

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Gallery

Lee Young-ae, lead of iWill Media's Jae Yi's Young In, at a press event, February 2025 / Ten Asia CC BY 3.0

Fans Also Ask

What is iWill Media?
iWill Media is a South Korean drama production company founded in 2010 by producer Kim Jong-shik. The Seoul studio built its name through commercially legible scripted series that could serve broadcasters first and still keep value across later platform and catalog circulation.
Who founded iWill Media?
iWill Media was founded by Kim Jong-shik, a producer-executive whose broadcaster-facing background helped shape the company early. That experience pushed the studio toward durable mainstream drama packaging instead of a narrow prestige or auteur-only identity.
What dramas has iWill Media produced?
iWill Media is associated with Black, Just Between Lovers, Witch at Court, Doctor Detective, May I Help You?, Moon in the Day, and newer work such as Jae Yi's Young In. The spread shows a company comfortable moving across genres while staying readable to large Korean TV audiences.
Who owns iWill Media now?
Since 2022, iWill Media has operated within the broader Terapin Studios and NPX Capital structure. In a market shaped by rising drama budgets and stronger platform competition, that backing gives the studio more room on development, financing, and cast-led packaging.
What is iWill Media working on now?
One of iWill Media's current headline projects is Jae Yi's Young In, the series that reunites Lee Young-ae and Yoo Ji-tae. That title shows the company is still active in cast-driven Korean television production instead of relying only on older catalog recognition.

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