IX Entertainment
IX Entertainment is a young Korean label and agency that has tried to build its identity through trainee development and international scouting rather than a deep legacy catalog. The company was originally launched as BK Entertainment, then rebranded as IX Entertainment in 2024. Its public-facing materials put unusual emphasis on the formal audition pipeline, including overseas recruitment tied to Taiwan-based partner channels and Korean government registration under the popular culture and arts agency framework.
That structure matters because IX is clearly trying to create artists through system-building, not just talent acquisition. The label's most visible early proof point is V01D, the five-member band it launched in March 2026 with the mini album [01] after a pre-release rollout led by ROCKROCK. The company also presents a wider mixed-format roster spanning solo acts and band projects, which gives it a more experimental identity than a conventional idol-only startup.
IX Entertainment is still small by industry standards, but that is part of what makes it interesting. It sits in the new-generation independent-agency lane where survival-show pathways, global trainee recruitment, and niche music positioning can all exist inside one company. For HITKULTR, the right read is not scale for scale's sake. It is a label trying to prove its model through V01D and a transnational audition pipeline built for cross-border discovery from day one.
