Miu Miu Beauty

Miu Miu Beauty is the cosmetics and fragrance division of Italian luxury fashion house Miu Miu, developed in partnership with L'Oreal under a long-term license agreement. Operating under the playful, irreverent visual identity of the parent brand, Miu Miu Beauty carries its fashion DNA directly into product design: each release is as much about aesthetic statement as scent or texture. The label's flagship fragrance line began with a sequence of perfumes built around the tension between innocence and edge. In August 2025, Miu Miu Beauty launched Miutine (pronounced "mew-teen"), its most boldly positioned fragrance to date. Described by the brand as "a rebel's spirit bottled," Miutine is a chypre-structure Eau de Parfum featuring strawberry and gardenia in the opening, with jasminum grandiflorum and musk in the heart. Priced at $172, the fragrance was fronted by global ambassador Emma Corrin and debuted to strong beauty press reception. In April 2026, Miu Miu Beauty named IVE's Jang Wonyoung as its South Korea and Japan regional ambassador, tapping one of K-pop's most commercially influential figures to front the Miutine campaign in those markets. Wonyoung had previously held fashion ambassador status with the Miu Miu parent brand from 2021 to 2024, making the beauty appointment a natural continuation of an established relationship. The announcement arrived just days after the WWD report confirmed the campaign would center on Miutine. Miu Miu Beauty is available at Sephora, department stores, and dedicated Miu Miu boutiques globally. Its positioning sits at the intersection of luxury and accessibility, with the brand leaning into Miu Miu's student-intellectual-meets-downtown-girl archetype.