Fashion
Miu Miu
Miu Miu is an Italian luxury fashion house founded by Miuccia Prada in 1993, conceived as a younger, more irreverent counterpart to Prada. Named after Miuccia Prada's childhood nickname, the brand blends playful femininity with intellectual subversion, consistently casting musicians, actors, and cultural figures in its campaigns before they reach mainstream recognition. Headquartered in Milan and owned by the Prada Group, Miu Miu has become one of the fastest-growing luxury labels in the world, with consecutive record-breaking seasons driven by K-pop ambassador partnerships and dominant performance in Asia.
The brand's relationship with South Korean pop culture runs deep. Girls' Generation member Im Yoon-ah (YoonA) became a Korean brand ambassador in October 2021, followed by IVE's Jang Wonyoung in November 2021, who fronted the brand's Seoul Miu Miu Select 2024 event. TWICE member Momo Hirai was announced as the Japanese ambassador in June 2023. In April 2025, MEOVV's Ella Gross was named the newest ambassador, positioned as the fifth-generation face carrying forward a lineage of K-pop icons. The cascade of Korean appointments reflects Miu Miu's strategic read on cultural influence, using idol proximity to drive brand desirability across Asia's youngest luxury consumers.
Beyond Korea, Miu Miu has anchored prestige through its womenswear shows at Paris Fashion Week, a series of short films starring major actresses, and the Miu Miu Women's Tales film project running since 2011.
1 articlesmiumiu.com
Gallery
Miu Miu boutique in Kitano, Kobe, Japan / Agadez / CC BY-SA 3.0 / Wikimedia Commons
Ambassadors & Partners
2024
Miu MiuEndorsement
Fans Also Ask
What is Miu Miu?
Miu Miu is an Italian luxury fashion brand founded by Miuccia Prada in 1993. It is owned by the Prada Group and known for its playful yet intellectual aesthetic. The brand frequently discovers cultural talent early, casting rising musicians and actors in campaigns before they achieve mainstream recognition.
Who are Miu Miu's K-pop ambassadors?
Miu Miu has appointed several K-pop stars as brand ambassadors. Girls' Generation's YoonA became Korean ambassador in October 2021, followed by IVE's Jang Wonyoung in November 2021. TWICE's Momo became the Japanese ambassador in June 2023. In April 2025, MEOVV's Ella Gross became the newest Miu Miu ambassador.
Is Miu Miu related to Prada?
Yes. Miu Miu is a wholly owned subsidiary of the Prada Group. Founded by Miuccia Prada, it operates as a distinct brand with its own creative direction, aesthetic, and global retail presence, separate from the mainline Prada label.
Where is Miu Miu headquartered?
Miu Miu is headquartered in Milan, Italy. The brand was founded in 1993 and operates stores globally, with particularly strong performance in South Korea and Japan.
What is Miu Miu Women's Tales?
Miu Miu Women's Tales is a film series launched in 2011 that commissions short films by prominent female directors exploring femininity and identity. The project has featured directors from around the world and screens at major film festivals.
