Label
Nouer Entertainment
Nouer Entertainment (누아 엔터테인먼트) is a South Korean entertainment agency and record label established in 2024. The company entered the K-pop landscape as the management label behind NOUERA, the seven-member multinational boy group formed through KBS2 survival program MAKEMATE1. The label name reflects its founding philosophy: "nouer" is the French word for "to tie together", underscoring a mission to connect cultures, eras, and artists across borders.
MAKEMATE1 aired from May 15 to July 17, 2024, selecting seven finalists from 36 competing trainees. Nouer Entertainment signed the resulting group on August 13, 2024, one week after the group name NOUERA was publicly announced. The label moved quickly, staging NOUERA's first fan meeting at Toyosu PIT in Tokyo in September 2024, and landing the group a slot at the Music Bank Global Festival at Mizuho PayPay Dome Fukuoka in December 2024. That same month, Billboard named NOUERA the "2025 K-pop Rookie" in Los Angeles before the group had even officially debuted.
NOUERA launched in February 2025 with the EP Chapter: New Is Now. Their third mini album POP IT LIKE (March 2026) sold 240,000 copies in its first week, a career high. The label has since expanded its roster to include Sirin (2025-present), girl group Zen Zen, and artist Jung Hyun-jun. NOUERA's fandom, NovA (New Orbit Via Aurora), is one of the most active rookie fanbases in the fourth-generation K-pop landscape.
Fans Also Ask
Who does Nouer Entertainment manage?
Nouer Entertainment manages NOUERA, a seven-member multinational boy group formed through KBS2 survival program MAKEMATE1. The group debuted in February 2025 and sold over 240,000 copies in the first week with their third mini album POP IT LIKE in March 2026.
What does the name Nouer Entertainment mean?
The name combines the French word nouer, meaning to tie together, with Entertainment. This reflects a vision of connecting cultures, eras, and artists across borders through music.
Where is Nouer Entertainment based?
Nouer Entertainment is based in South Korea and was established in 2024 to manage the group NOUERA.
What is NOUERA's fandom name?
NOUERA's official fandom name is NovA, which stands for New Orbit Via Aurora. The name was announced on February 26, 2025, the day of the group's official debut.
What other artists does Nouer Entertainment have?
Beyond NOUERA, Nouer Entertainment's expanding roster includes Sirin (2025-present), Zen Zen, and solo artist Jung Hyun-jun. The label was founded specifically to house MAKEMATE1 finalists and has grown its lineup since the group's 2025 debut.
