Label
Oddinary Records
Oddinary Records (오디너리 레코즈) is a South Korean independent music label and entertainment agency founded in March 2023 by CEO Lee Jun-ho (이준호), known professionally as Wavycake. Based in Seoul, the label operates across indie, alternative, and K-pop adjacent genres, building a roster of artists who blur the lines between band music and idol culture.
The label's most high-profile act is LATENCY (레이턴시), a five-member co-ed live band featuring former idol industry talents including Hyunjin (formerly LOONA and Loossemble), ZZONE (formerly fromis_9 and CSR), and Semi. LATENCY debuted on January 8, 2026, with the single "It Was Love" distributed by YG Plus, then released their debut mini-album Late O'Clock on March 18, 2026 -- Oddinary Records' first full album release.
Beyond LATENCY, the label's roster spans singer-songwriters E.ul, hartts, and Noa Coast, indie act some:r, and producers including Choi Chan-young and Kang Hyeong-gi. The label's hybrid approach, combining independent artist development with idol industry infrastructure, positions it at the intersection of Korea's indie music scene and mainstream pop culture.
Fans Also Ask
Who founded Oddinary Records?
Oddinary Records was founded in March 2023 by CEO Lee Jun-ho (이준호), known as Wavycake. The Seoul-based independent label houses LATENCY alongside singer-songwriters E.ul, hartts, Noa Coast, some:r, and several producers.
What artists are on Oddinary Records?
Oddinary Records' roster includes live band LATENCY (featuring Hyunjin, ZZONE, Semi, Haeun, and Heeyeon), singer-songwriters E.ul, hartts, Noa Coast, indie act some:r, and producers Choi Chan-young, Lee Ki-eun, Seo Sang-dong, and Kang Hyeong-gi.
Is Oddinary Records the same as Triangle ENM?
No. Oddinary Records was founded in March 2023 by Lee Jun-ho (Wavycake). Triangle ENM is a separate company founded in June 2025 by Hyunjin, the former LOONA and Loossemble member who is also a member of LATENCY, a band signed to Oddinary Records.
When did LATENCY debut on Oddinary Records?
LATENCY debuted on January 8, 2026 with the digital single "It Was Love" distributed by YG Plus. The group then released their debut mini-album Late O'Clock on March 18, 2026, a five-track project that marked Oddinary Records' first full album release.
What genre is Oddinary Records?
Oddinary Records operates across indie, alternative, and live music adjacent to K-pop. The label's defining project LATENCY blends idol industry experience with full live instrumentation, including drums, guitar, and vocals performed without backing tracks.
