The Pulse of K-Entertainment

ONE HUNDRED Label
Agency

ONE HUNDRED Label

ONE HUNDRED, branded publicly as 100RED, is a Korean entertainment company group built for scale through structure instead of one rookie bet. Launched in 2023, it connects direct artist management, affiliate labels, and a wider operating system that includes Big Planet Made Entertainment and INB100, while also tying into artists such as THE BOYZ, VIVIZ, BE'O, and Lee Mu-jin.

That structure is what makes ONE HUNDRED worth tracking. It can expand through artist acquisitions, subsidiary growth, and cross-label branding without forcing every move through one debut cycle. THE BOYZ joining the system in late 2024 gave the group an immediate headline asset, while the 100RED public brand gave the company a cleaner shell for web, social, and promotional activity.

The result is a company group that feels deliberate rather than improvised. ONE HUNDRED is trying to build an integrated entertainment stack with recognizable artists, separate operating brands, and enough public-facing coherence to compete well beyond a small-label lane.

3 articles2 artists100red.co.kr

Gallery

THE BOYZ at the BE AWARE Showcase, February 2023. Source: Wikimedia Commons (CC BY 3.0)

ONE HUNDRED official website logo

Artists & Groups

Q
QArtist
Debut 2017
THE BOYZ
THE BOYZGroup
Debut 2017

Fans Also Ask

What is ONE HUNDRED?
ONE HUNDRED, publicly branded as 100RED, is a South Korean entertainment company group launched in 2023. Instead of building around one rookie act, it assembled a wider structure that connects management brands, affiliate labels, and artist rosters across several parts of the Korean music and talent business.
Which labels and artists are connected to ONE HUNDRED?
The wider ONE HUNDRED system includes <a href="/brands/big-planet-made-entertainment">Big Planet Made Entertainment</a>, <a href="/brands/inb100">INB100</a>, and artists tied to <a href="/artists/the-boyz">THE BOYZ</a>, <a href="/artists/viviz">VIVIZ</a>, <a href="/artists/beo">BE'O</a>, and <a href="/artists/lee-mu-jin">Lee Mu-jin</a>. That mix gives the group a footprint across idol acts, soloists, and artist-founded label structures.
Why did THE BOYZ joining ONE HUNDRED matter?
THE BOYZ moving into the ONE HUNDRED system in late 2024 mattered because it gave the company an instantly recognizable top-tier boy-group asset. The move signaled that 100RED was not just expanding quietly through subsidiaries. It was willing to compete for major roster moments that can reshape market attention quickly.
Does ONE HUNDRED have official public channels?
Yes. ONE HUNDRED operates the official website 100red.co.kr plus Instagram @100red_official, X @100red_official, TikTok @100red_official, and YouTube @100RED_official. Those channels are used for roster announcements, company branding, artist-profile posts, and cross-label promotional material.
Why does ONE HUNDRED use the 100RED branding?
100RED works as the cleaner public-facing brand for ONE HUNDRED across its website and social channels. That matters because the company is not presenting only one label identity. It is packaging a broader group system, so the 100RED name helps unify multiple artist and subsidiary lanes under one recognizable banner.

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