INB100

INB100 is the artist-founded label launched by Baekhyun in January 2024, then folded into a larger company story without losing its own identity. The label still reads as a direct base for Baekhyun, Xiumin, Chen, and EXO-CBX, which is why it landed differently from a standard rookie-focused launch.

That distinction matters. INB100 was built around proven artists with established touring, sales, and fandom leverage, so the company's role is less about discovery and more about control over release timing, management, and fan communication. By May 2024, it was operating inside the wider ONE HUNDRED system while keeping its own website and public channels active, giving the label more infrastructure without dissolving the Baekhyun-led brand.

The official site reinforces that focus with a tight visual identity and a channel stack centered on website, Instagram, X, and YouTube. In practical terms, INB100 works because the company brand and the artist brand stay aligned, which is still a strong differentiator in Korean entertainment management.