Umbro

Umbro (엄브로) is a British heritage sports brand founded in 1924 in Wilmslow, England by Harold and Wallace Humphreys. The diamond logo, derived from the founders' initials, has become one of the most recognized marks in football apparel. For nearly a century, Umbro kitted out legendary national teams and clubs, including England's 1966 World Cup-winning team. After Nike acquired the brand in 2008 and sold to Iconix Brand Group in 2012, Umbro regained independence across global markets.

In Korea, Umbro operates with a distinct focus on the Heritage by Umbro Line (HBL), a lifestyle-oriented collection translating the brand's football DNA into streetwear-ready footwear and apparel. The HBL range draws on archival silhouettes, classic knitwear, and the original diamond graphic. The Korean operation has built a dedicated following across major platforms including Musinsa.

In February 2025, Umbro Korea named DAY6 (데이식스) as the face of the HBL collection, launching the Stand By Me campaign. In March 2025, Umbro partnered with South Korean streetwear institution Kasina on the "90s Where All Began" capsule, celebrating the brand's archival aesthetic through a Korean street culture lens. In June 2025, Yeji of ITZY fronted a standalone Umbro Korea campaign, further cementing the brand's K-pop ambassador strategy. Subsequent drops included a 10th anniversary limited release in September 2025 and the Seoul Collection in March 2026, built around Han River motifs, Taegeukgi details, and Seoul cityscape detailing.