Fashion
Versace
Founded in 1978 by Gianni Versace in Milan, Italy, Versace is one of fashion's most iconic luxury houses. Built on bold Baroque prints, the Medusa head logo, and a sensual maximalism that stood apart from contemporaries, the brand defined a new kind of Italian glamour throughout the 1980s and 1990s.
Several Versace moments became permanent fixtures in pop culture. The safety-pin dress Elizabeth Hurley wore to the 1994 Hugh Grant premiere at the Donnatella awards. The 2000 Grammy jungle print gown worn by Jennifer Lopez, which went viral before that concept existed and directly inspired the creation of Google Image Search. Following Gianni Versace's assassination in Miami on July 15, 1997, his sister Donatella Versace stepped in as creative director and sustained the house's identity across three decades. In April 2025, Donatella transitioned to the role of Chief Brand Ambassador, with Dario Vitale appointed as the new Chief Creative Officer. Capri Holdings, which also owns Michael Kors and Jimmy Choo, acquired the house in 2018 for approximately 2.1 billion USD.
Versace has pursued an active K-pop strategy. In July 2023, Donatella personally selected Hyunjin of Stray Kids as the brand's first Korean global ambassador. Ningning of aespa followed as a global ambassador in February 2024, becoming the first female K-pop idol to hold that distinction at Versace.
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Fans Also Ask
Who founded Versace?
Gianni Versace founded the house in Milan, Italy in 1978. Known for bold prints and sensual silhouettes, the brand became one of Italy's most recognized luxury exports. Following Gianni's assassination in 1997, his sister Donatella took over as creative director.
Who owns Versace now?
Capri Holdings acquired Versace in 2018 for approximately 2.1 billion USD. Capri Holdings also owns Michael Kors and Jimmy Choo. In April 2025, Donatella Versace transitioned to Chief Brand Ambassador while Dario Vitale was named Chief Creative Officer.
Who is Versace's K-pop ambassador?
<a href="/artists/hyunjin">Hyunjin</a> of <a href="/artists/stray-kids">Stray Kids</a> was named Versace's Global Brand Ambassador in July 2023, the first Korean artist in the brand's history. Ningning of aespa joined as a global ambassador in February 2024.
What is the Versace Medusa logo?
The Medusa head is Versace's signature motif, chosen by Gianni Versace as a symbol of fatal beauty. It appears on clothing, accessories, and hardware across all product categories and has been the brand's core icon since its founding.
What year did Jennifer Lopez wear Versace at the Grammys?
Jennifer Lopez wore the iconic jungle print Versace gown at the 2000 Grammy Awards. The image went so viral that Google created its Image Search function in response to the volume of searches for the look, making it one of the most historically significant fashion moments in the internet era.
