Versace

Versace is still one of luxury fashion's loudest houses, and that is exactly the point. Founded in Milan by Gianni Versace in 1978, the brand turned Medusa iconography, metalwork, and body-conscious Italian tailoring into a visual language that still reads instantly on a crowded luxury timeline.

The house has kept that cultural weight through multiple eras. After Gianni's 1997 murder, Donatella Versace carried the label into the modern celebrity-and-digital cycle, and the brand kept producing recognisable global moments rather than surviving on archive prestige alone. Its current K-pop relevance is especially clear through Hyunjin of Stray Kids, who became Versace's first Korean global ambassador in 2023, and Ningning of aespa, who joined the ambassador mix in 2024.

That ambassador strategy tells you what Versace still understands. The brand does not approach Korean pop as a side market. It uses K-pop figures as frontline image-makers inside the main luxury conversation, which keeps the house relevant far beyond its Milan roots.