Versace

Versace is one of the few luxury houses that still knows how to turn maximalism into a business advantage instead of a nostalgia exercise. Founded in Milan by Gianni Versace in 1978, the brand built its reputation on Medusa iconography, metal hardware, high-saturation print, and a body-conscious version of Italian glamour that remains instantly recognisable across fashion, fragrance, accessories, and red-carpet culture.

The house has stayed relevant by treating celebrity as part of the design language rather than a marketing afterthought. After Gianni's 1997 murder, Donatella Versace carried the label through the late-supermodel era, the internet-image era, and now a new transition period inside Capri Holdings. That latest chapter sharpened again in 2025, when Donatella moved into a chief brand ambassador role and Dario Vitale was appointed chief creative officer.

Its K-pop footprint is now part of the global story, not a side note. Hyunjin of Stray Kids became Versace's first Korean global ambassador in 2023, and Ningning of aespa joined the ambassador mix in 2024. That positioning shows how Versace uses Korean pop talent: not as regional support, but as frontline image-makers inside the main luxury conversation.