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WEBTOON

WEBTOON is the global comics platform at the center of the vertical-scroll boom, turning mobile-first reading into a mainstream entertainment format across webcomics, adaptations, fandom, and creator commerce. Built out of Naver's webtoon ecosystem and now operating under WEBTOON Entertainment, the brand runs one of the strongest distribution lanes in digital comics, with localized services, original series, and a growing pipeline into film, TV, games, and merchandising.

What makes WEBTOON matter on HITKULTR is scale plus format control. The platform does not just host comics. It shapes how creators package stories for phones, how publishers test IP internationally, and how Korean-style scroll storytelling travels into other markets. Its April 2026 Studio White launch with LINE Digital Frontier, REDICE STUDIO, and KADOKAWA shows that WEBTOON is now using that reach to rework legacy Japanese fantasy franchises for global webcomic readers, not just chasing the next original breakout.

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2026
ShootAroundFilm
Original CreatorSusanna NousiainenArtist

Fans Also Ask

What is WEBTOON?
WEBTOON is a global digital comics platform built around mobile-first vertical-scroll storytelling. It publishes original series, localizes titles across markets, and operates as a major discovery engine for webcomic IP that can expand into animation, live action, games, and consumer products.
Why does WEBTOON matter in the entertainment business?
WEBTOON matters because it controls both audience habit and format. Readers open the app for serialized stories, while studios and publishers use the platform to test franchises, build fandom, and identify IP with adaptation potential across multiple markets.
What is WEBTOON doing with Studio White?
WEBTOON is backing Studio White through LINE Digital Frontier to adapt established Japanese fantasy franchises into original vertical webcomics. The launch slate starts with Record of Lodoss War and signals a more aggressive cross-border IP strategy.

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