The Pulse of K-Entertainment

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#Hearts2Hearts

6 articles

SM Entertainment and UNICEF Korea partnership ceremony signing in Jakarta, March 2026
K-Culture5 min read

SM Entertainment and UNICEF Korea Commit to 60 Indonesian Schools in New Partnership

SM Entertainment and UNICEF Korea signed their fourth partnership on March 27, pledging to install gender-separated toilets and water monitoring systems across 60 Indonesian schools by 2028. Hearts2Hearts members Carmen and Jiwoo attended the Jakarta ceremony.

PakMarch 31, 2026
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ASEA 2026 Lands at Japan's Belluna Dome with ATEEZ, &TEAM, and Hearts2Hearts.
Music3 min read

ASEA 2026 Lands at Japan's Belluna Dome with ATEEZ, &TEAM, and Hearts2Hearts

ASEA 2026 confirms May 16-17 dates at Belluna Dome with ATEEZ, &TEAM, and Hearts2Hearts as first performers. The third edition of the K-pop awards ceremony expands to Japan's premier stadium venue.

PakMarch 13, 2026
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aespa as Lotte Duty Free global brand ambassadors for 2026. Image: Lotte Duty Free
Music3 min read

aespa Returns to Lotte Duty Free as Global Brand Ambassadors for 2026

Lotte Duty Free has reappointed aespa as global brand ambassadors, completing the South Korean travel retailer's K-pop ambassador lineup for 2026.

PakMarch 10, 2026
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K-pop girl group Hearts2Hearts Image: SM Entertainment
K-Pop4 min read

Hearts2Hearts Makes History: "The Chase" Hits 100 Million Streams on Spotify

Hearts2Hearts became the first K-pop girl group from the 2025 debut class to hit 100 million Spotify streams, with their title track The Chase crossing the mark on March 9, 2026.

PakMarch 10, 2026
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Hearts2Hearts in STYLE MV. SM Entertainment
K-Pop3 min read

Hearts2Hearts Beats BLACKPINK for First-Ever M Countdown Win

Hearts2Hearts claimed their first M Countdown trophy on March 5, defeating BLACKPINK's "GO" with 9,389 points to 8,239. SM's rookie eight-member group is officially on the map.

PakMarch 8, 2026
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Hearts2Hearts group. SM Entertainment
K-Pop4 min read

Hearts2Hearts' First US Showcase Is SM 3.0 in Action

SM Entertainment's newest girl group Hearts2Hearts is heading to New York and LA in March, becoming the fastest SM act ever to reach a standalone US showcase. The speed is the point.

PakMarch 2, 2026
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