Tag
#K-Fashion
12 articles
Felix and Gong cha Drop the Artist Felix Campaign
Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.
SONGZIO's "Lyrical Armor" Dressed BTS for the ARIRANG Comeback
Korean designer Jay Songzio built 80 custom looks rooted in Joseon-era armor and traditional folk garments for BTS's historic Gwanghwamun comeback concert on March 21, 2026.
Yuqi Named Tiffany & Co. Brand Ambassador, Marks the Moment in Beijing
Song Yuqi of i-dle became a Tiffany & Co. brand ambassador in January 2026, with her debut photoshoot and Beijing store opening appearance now putting the partnership in the spotlight.
Felix Named adidas Global Ambassador, First Campaign Drops March 26
Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.
IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer
IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.
BAPE Opens Seoul Flagship with Star-Studded K-Pop Attendance
Japanese streetwear icon BAPE landed in Gangnam with a four-level flagship and a guest list that reads like a K-pop roll call: SEVENTEEN, ENHYPEN, BOYNEXTDOOR, and Sandara Park all showed up.
Stray Kids' Hyunjin Is GUESS's New Global Ambassador
Stray Kids' Hyunjin has been named GUESS Global Brand Ambassador, fronting the first worldwide GUESS JEANS Modern Heritage campaign. Announced March 6, 2026.
EXO's Kai Bags Lacoste and MAC Cosmetics Ambassador Deals in One Week
EXO's Kai locked in Lacoste Korea and MAC Cosmetics China ambassador deals within 48 hours of each other, becoming the first Korean male artist to hold the MAC title.
EXO's Kai Named LACOSTE Korea Brand Ambassador
LACOSTE Korea has appointed EXO's Kai as its newest brand ambassador. The partnership deepens a collaboration that began at the FW25 Paris fashion show.
IVE's Liz Is Matin Kim's New Face for 2026 Spring/Summer
IVE's Liz lands her first major fashion brand deal as Matin Kim ambassador for 2026 SS, then follows it 24 hours later with a TONYMOLY beauty partnership.
Rosé Brought K-Pop to Levi's Super Bowl Moment
BLACKPINK's Rosé is Levi's newest global ambassador, starring in the brand's Super Bowl campaign. Here is what the 'Behind Every Original' moment means for K-pop's fashion empire.
Jungkook Is Choreographing Calvin Klein Campaigns Now. That Says Everything.
Jungkook choreographed Calvin Klein's Spring 2026 denim campaign film himself, bringing '90s nostalgia, Rosie Perez, and a record store to his third major CK campaign.