Tag
#KOFICE
2 articles
K-Culture5 min read
Korea Just Recruited 1,152 Creators From 98 Countries to Build Hallyu's Next Growth Engine
South Korea has recruited 1,152 creators from 98 countries and paired that scale with a separate 120-person field program, showing how Hallyu is evolving into a creator-led K-culture distribution system.
PakMay 11, 2026
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K-Culture7 min read
Korean Culture Is No Longer a Trend. It's a Global Lifestyle.
The 2026 Overseas Hallyu Survey is the clearest evidence yet that Korean culture has stopped being a trend and started being a fixture. KOFICE confirms consumers now spend 14.7 hours and $16.60 per month on Korean content across 30 countries, as K-pop holds the top global image position for the ninth consecutive year.
PakMarch 31, 2026
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