Stray Kids' 'Do It' Hits 100 Million YouTube Views

Stray Kids have another YouTube heavyweight on their hands. The group's official "Do It" music video passed 100 million views on April 13 at about 12 p.m. KST, according to Soompi's milestone report, roughly four months and 23 days after the video premiered on November 21, 2025. That is a serious pace for a release that arrived late in the year and still kept its momentum alive deep into 2026. The Korea Herald, citing JYP Entertainment, said the view count made "Do It" the act's 19th music video to clear the mark, while other outlets count it differently depending on whether unit videos are included. That split is minor, but the velocity is not. Either way, the bigger point is obvious. Stray Kids keep stacking nine-digit music videos for the group faster than most of the field can launch one.

"Do It" kept its velocity long after release week

"Do It" was never just a quick first-week spike. As reported by Soompi, the video reached 100 million views after nearly five months of steady traffic, which says a lot about how durable the song's replay value has been across the fandom. The track landed as part of Stray Kids' mixtape of the same name, and The Korea Herald noted that the release powered the group's eighth consecutive number one on the Billboard 200, a level of album consistency that only makes the YouTube number look even more inevitable. We have seen plenty of K-pop videos explode early and cool off. "Do It" moved differently. The clip kept feeding viewers slick cyberpunk production, sharp color blocking, and the kind of full-group performance energy that rewards repeat plays, which is exactly how a music video stays in the algorithm instead of fading into comeback-week nostalgia.

Why the count debate matters less than the larger signal

There is a small counting split around this milestone. As reported by The Korea Herald and other Korean outlets, "Do It" is Stray Kids' 19th 100 million-view music video, while Soompi calls it the group's 18th full-group MV to reach the line. That distinction matters if you are tracking catalog trivia with spreadsheet precision, but it does not change the headline takeaway. Stray Kids are still extending one of the deepest YouTube catalogs in fourth-generation K-pop, and the milestone confirms that their audience is not only huge but disciplined. Fan spaces on Reddit were talking about the song's first-day velocity back in November, and outlets like The Kpopcast have spent years documenting how streaming culture and fandom organization shape K-pop's digital long game. Stray Kids benefit from that infrastructure, sure, but they also keep giving fans reasons to come back. You do not get to 100 million on coordination alone. The song and the video both have to stick.

Stray Kids' YouTube run is becoming part of the brand

What makes this one feel important is how routine Stray Kids are making a number that still functions like a major benchmark for most groups. According to JYP Entertainment's update relayed by Korea Herald, "Do It" now sits alongside a long list of nine-digit Stray Kids videos, reinforcing the idea that the group's visual catalog is one of its strongest assets, not just a marketing accessory. That matters because YouTube is still where K-pop scale becomes instantly legible to casual fans, festival bookers, brand partners, and anyone trying to gauge who can move attention at a global level. Stray Kids already own the live demand and the album-sales narrative. This milestone says the video side is still pulling just as hard. With more catalog tracks hovering below the same threshold, do not be surprised if this turns into another rolling streak instead of a one-off win. It also lands cleanly beside Han's recent SKZ-Player momentum, which is another sign the group's visual output keeps feeding itself.