The Pulse of K-Entertainment

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#Stray Kids

15 articles

Felix holding a Gong cha matcha drink in a studio setting, Artist Felix campaign 2026
K-Fashion5 min read

Felix and Gong cha Drop the Artist Felix Campaign

Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.

PakMarch 31, 2026
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MODYSSEY debut single album teaser image
Music3 min read

MODYSSEY Announces April Debut with 3RACHA-Produced Single Album

The seven-member group formed through Boys II Planet will release their debut single album on April 13, with Stray Kids production unit 3RACHA behind the title track.

HITKULTRMarch 20, 2026
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Stray Kids Drop "Star, Light (STAY)" on Their 8th Debut Anniversary.
K-Pop3 min read

Stray Kids Drop "Star, Light (STAY)" on Their 8th Debut Anniversary

Eight years after their debut, Stray Kids release a handcrafted anniversary digital single dedicated to STAY, with fan meetings at Incheon Inspire Arena already sold out.

HITKULTRMarch 19, 2026
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K-Pop Is Selling Noodles Now. And It’s Working.. Image: www.chosun.com
K-Pop8 min read

K-Pop Is Selling Noodles Now. And It’s Working.

aespa, SEVENTEEN, Stray Kids, BOYNEXTDOOR, and BTS Jin are now the faces of Korea’s biggest food brands. Korean food exports hit $13.62 billion in 2025, and the K-pop ambassador strategy is the driving force.

PakMarch 17, 2026
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Stray Kids official group promotional photo for their Japan album Hollow, 2025
Music7 min read

K-Pop Swept the 40th Japan Gold Disc Awards. Here's Every Win.

Stray Kids took four awards, the most by any overseas act at this year's ceremony. Every top Asian rookie slot went K-pop. Here's the complete 40th Japan Gold Disc Awards breakdown.

PakMarch 17, 2026
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Felix in official adidas Originals campaign with trefoil logo, March 2026
K-Fashion4 min read

Felix Named adidas Global Ambassador, First Campaign Drops March 26

Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.

PakMarch 16, 2026
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EJAE poses with an award at a KPop Demon Hunters promotional event. Image: Sony Pictures Animation
Music3 min read

EJAE Is the Most-Streamed K-Pop Artist in America

Luminate data confirms EJAE posted 2.1 billion on-demand streams in the US in 2025, more than any other K-pop act. HUNTR/X, Stray Kids, and BTS round out the top ten.

PakMarch 10, 2026
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Felix of Stray Kids
K-Beauty5 min read

Japanese Men Are Redefining Grooming With K-Beauty

Korea has overtaken France as Japan's top cosmetics supplier. The man behind the shift? Felix of Stray Kids, HERA's first-ever male global ambassador.

PakMarch 10, 2026
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I.N of Stray Kids. Image: JYP Entertainment
K-Pop4 min read

Stray Kids I.N's "The Little Things" Is the Comfort Ballad STAYs Needed

I.N drops a quiet, emotionally precise ballad as part of the SKZ-RECORD series, with Han on writing duties. Here is why it hits.

PakMarch 9, 2026
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Hyunjin for GUESS JEANS campaign 2026
K-Fashion3 min read

Stray Kids' Hyunjin Is GUESS's New Global Ambassador

Stray Kids' Hyunjin has been named GUESS Global Brand Ambassador, fronting the first worldwide GUESS JEANS Modern Heritage campaign. Announced March 6, 2026.

PakMarch 8, 2026
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Felix and Jun Ji-hyun
K-Culture3 min read

Felix and Jun Ji-hyun Named Honorary Ambassadors for France-Korea 140th Anniversary

The French Embassy in Korea has appointed Stray Kids' Felix and actress Jun Ji-hyun as honorary ambassadors to mark 140 years of France-Korea diplomatic relations.

EllaMarch 8, 2026
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Stray Kids (JYP Entertainment)
Music3 min read

Stray Kids Are Booked Solid for 2026: Fan Meeting, Concert Film, and a World Tour Incoming

Stray Kids enter 2026 fresh off a 56-show world tour with a concert film now in theaters, a new fan meeting confirmed for March and April, and a new album and world tour officially on the calendar.

PakFebruary 28, 2026
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Changbin of Stray Kids
K-Fashion3 min read

Changbin of Stray Kids Named Autry's First Global Brand Ambassador

The Stray Kids rapper and producer becomes the first K-pop artist to front the Italian-American sneaker brand, anchoring Autry's spring 2026 campaign.

EllaFebruary 27, 2026
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Bang Chan of Stray Kids in Fendi at Milan Fashion Week
K-Fashion5 min read

K-Pop's Front Row Takeover: Korean Idols Are Dominating Milan Fashion Week FW26

From Bang Chan at Fendi alongside Monica Bellucci to Karina at Prada and Yunho at Diesel, K-pop idols are dominating every major front row at Milan Fashion Week FW26.

EllaFebruary 26, 2026
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K-pop groups that dominated the 2025 IFPI Global Album Sales Chart including Stray Kids, SEVENTEEN, ENHYPEN, TXT, ZEROBASEONE, and IVE
Music6 min read

K-Pop Owns the Album: How Korean Acts Conquered 70% of the World's Top 10

K-pop acts claimed seven of the top 10 spots on the IFPI Global Album Sales Chart for 2025. Stray Kids hit #2 globally, trailing only Taylor Swift. Here's what the numbers really mean for the music industry.

PakFebruary 25, 2026
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