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BTS members in suits walking through dark corridor in the 2.0 music video, referencing Oldboy
K-Pop6 min read

BTS Turns Oldboy's Iconic Hallway Scene Into a Dance Showcase in the '2.0' Music Video

BTS dropped the music video for “2.0” on April 2, 2026, channeling Park Chan-wook’s cult thriller Oldboy in a dark, stylized corridor sequence where choreography replaces combat. Here’s every reference, the chart numbers, and what it means for the ARIRANG era.

PakApril 3, 2026
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Jang Wonyoung of IVE in the Miu Miu Miutine beauty campaign for Japan and South Korea
K-Beauty6 min read

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea

IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

PakApril 2, 2026
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Donghae of Super Junior in official promotional photo for Alive solo album 2026
K-Pop5 min read

Super Junior's Donghae Announces First Solo LP 'Alive' After 20 Years

Super Junior's Donghae announces 'Alive,' his first full-length solo album releasing April 20, 2026, as Seoul concert dates sell out in seconds.

PakApril 1, 2026
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Kwon Eun-bi Leaves Woollim Entertainment, Signs With Galaxy Corporation.
K-Pop5 min read

Kwon Eun-bi Leaves Woollim Entertainment, Signs With Galaxy Corporation

Former IZ*ONE leader Kwon Eun-bi has parted ways with Woollim Entertainment after her exclusive contract expired March 31, 2026, and is set to join Galaxy Corporation alongside G-Dragon, Taemin, and Kim Jong-kook.

HITKULTRApril 1, 2026
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SEVENTEEN to Host 10th CARAT LAND Fan Meeting at Incheon Stadium
Music4 min read

SEVENTEEN to Host 10th CARAT LAND Fan Meeting at Incheon Stadium

The K-pop powerhouse brings their signature fan meeting series back to stadium scale, continuing a tradition that began in 2017.

HITKULTRApril 1, 2026
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Baekhyun performing Magic On The Floor on The Kelly Clarkson Show, wearing a navy varsity jacket with the show logo visible
K-Pop5 min read

Baekhyun Makes His US TV Debut on The Kelly Clarkson Show With Unreleased "Magic On The Floor"

Baekhyun made his US daytime TV debut on The Kelly Clarkson Show on March 30, 2026, performing unreleased track "Magic On The Floor" following his sold-out Las Vegas concert at Dolby Live at Park MGM.

PakMarch 31, 2026
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Felix holding a Gong cha matcha drink in a studio setting, Artist Felix campaign 2026
K-Fashion5 min read

Felix and Gong cha Drop the Artist Felix Campaign

Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.

PakMarch 31, 2026
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Lisa in a promotional image for VIVA LA LISA Las Vegas residency at The Colosseum at Caesars Palace
K-Pop5 min read

Lisa Makes History as the First K-Pop Artist With a Las Vegas Residency

Lisa announces VIVA LA LISA, a four-show residency at The Colosseum at Caesars Palace in November 2026, making her the first K-pop artist to perform a Las Vegas residency.

PakMarch 31, 2026
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KickFlip members in concept photos for My First Kick, the group's fourth mini album
Music5 min read

KickFlip's 'My First Kick' Drops April 6: Tracklist, Pop-Up, and Everything to Know

JYP Entertainment's KickFlip returns with their fourth mini album 'My First Kick' on April 6, 2026, featuring seven tracks including the leader-penned title track 'I Want to Be Annoying'. Here's the full breakdown.

PakMarch 31, 2026
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Korean Culture Is No Longer a Trend. It's a Global Lifestyle. BTS. Photo: BigHit Music / HYBE
K-Culture7 min read

Korean Culture Is No Longer a Trend. It's a Global Lifestyle.

The 2026 Overseas Hallyu Survey is the clearest evidence yet that Korean culture has stopped being a trend and started being a fixture. KOFICE confirms consumers now spend 14.7 hours and $16.60 per month on Korean content across 30 countries, as K-pop holds the top global image position for the ninth consecutive year.

PakMarch 31, 2026
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SM Entertainment and UNICEF Korea partnership ceremony signing in Jakarta, March 2026
K-Culture5 min read

SM Entertainment and UNICEF Korea Commit to 60 Indonesian Schools in New Partnership

SM Entertainment and UNICEF Korea signed their fourth partnership on March 27, pledging to install gender-separated toilets and water monitoring systems across 60 Indonesian schools by 2028. Hearts2Hearts members Carmen and Jiwoo attended the Jakarta ceremony.

PakMarch 31, 2026
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DAY6 x Umbro Unveil Seoul Collection With Seongsu Pop-Up.
K-Fashion5 min read

DAY6 x Umbro Unveil Seoul Collection With Seongsu Pop-Up

DAY6 drop a Seoul-inspired 60th anniversary collection with British heritage brand Umbro, featuring Han River stripe sneakers and a Seongsu pop-up open through April 12, 2026.

PakMarch 31, 2026
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WEi Drops 'Save' as Group Enters Solo Era After 2,000 Days Together. Image: Wonderland
K-Pop5 min read

WEi Drops 'Save' as Group Enters Solo Era After 2,000 Days Together

WEi released digital single Save on their 2000th debut anniversary, two days after Oui Entertainment confirmed all six members are transitioning to solo activities while continuing as WEi.

PakMarch 30, 2026
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KARA Confirms Full Group Activities for 2026, 19 Years After Debut.
K-Pop5 min read

KARA Confirms Full Group Activities for 2026, 19 Years After Debut

Legendary second-gen K-pop group KARA has confirmed full group activities for 2026, with all five members sharing their plans in a recent Hominis interview. Nicole Jung stated the group will be returning with full activities and meeting fans in person throughout the year.

PakMarch 30, 2026
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Lee Min Woo and Lee Ah Mi wedding pictorial in color, man in gray suit with bow tie and woman in white dress holding calla lilies
Lifestyle5 min read

Shinhwa's Lee Min Woo Marries Lee Ah Mi in Private Seoul Wedding

Lee Min Woo of Shinhwa married Lee Ah Mi on March 29 in a private Seoul ceremony, becoming the fourth member of the legendary first-gen K-pop group to wed.

PakMarch 29, 2026
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Lee Hi and Dok2 Confirm 5-Year Relationship, Launch Joint Label 808 HI Recordings.
K-Pop6 min read

Lee Hi and Dok2 Confirm Relationship, Launch Joint Label 808 HI Recordings

Lee Hi and Dok2 have confirmed their romance dating back to late 2022 and co-founded 808 HI RECORDINGS, releasing debut duet 'You & Me' on Dok2's 36th birthday.

PakMarch 29, 2026
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CORTIS Announce GREENGREEN EP With Lead Single April 20 and Full Release May 4. Image: BIGHIT MUSIC
K-Pop4 min read

CORTIS Announce GREENGREEN EP With Lead Single April 20 and Full Release May 4

BigHit Music's five-member rookie group CORTIS drop their second EP GREENGREEN on May 4, 2026, with the lead single arriving two weeks early on April 20. First comeback, eight months in.

PakMarch 28, 2026
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Dayoung performing in the official 'body' music video. Photo: Starship Entertainment
K-Pop4 min read

WJSN's Dayoung Announces April Comeback With "What's a Girl to Do?"

WJSN member Dayoung confirms her second solo single 'What's a Girl to Do?' arrives this April, following the 10-million-stream success of her debut track 'body'.

PakMarch 28, 2026
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Official single artwork for Taemin Long Way Home: rearview mirror reflecting a desert sunset, 2026. Photo: Galaxy Corporation / The Yoo Group
K-Pop4 min read

Taemin Drops First English Single 'Long Way Home' Ahead of Coachella

Taemin released 'Long Way Home' on March 27, 2026, his first-ever English-language single and his debut release with Galaxy Corporation. Produced by Believve and distributed via Def Jam's Definity, the moody pop/R&B ballad arrives two weeks before he makes history as the first Korean male solo artist to perform at Coachella.

PakMarch 28, 2026
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CORTIS at a Dior photocall in January 2026. Photo: Wikimedia Commons (CC BY 4.0)
K-Pop5 min read

CORTIS Takes Home Best New Artist at the 2026 iHeartRadio Music Awards

CORTIS won Best New Artist in K-pop at the 13th iHeartRadio Music Awards in Los Angeles, seven months after their debut. Big Hit Music's third group is on a different trajectory.

PakMarch 28, 2026
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Hongjoong of ATEEZ holding the Global Ambassador trophy at World Vision headquarters in Seoul, March 26 2026. Photo: KQ Entertainment
K-Culture4 min read

ATEEZ’s Hongjoong Named Honorary World Vision Ambassador for Global 6K for Water

ATEEZ leader Hongjoong was officially appointed World Vision’s honorary global ambassador on March 26, formalizing three years of personal involvement with the Global 6K for Water campaign.

PakMarch 27, 2026
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Official KCON LA 2026 promotional art featuring the Soul City theme, with event dates August 14-16 at Crypto.com Arena
Music4 min read

KCON LA 2026 Full Lineup: NCT 127, TXT, and ZEROBASEONE Headline Three-Day Festival

KCON LA 2026 reveals NCT 127, ZEROBASEONE, and TXT as headliners for the three-day K-pop festival at Crypto.com Arena and the Los Angeles Convention Center, August 14-16.

PakMarch 27, 2026
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Sorn in a press portrait for debut album letters left unread, 2026. Photo: Wild Entertainment Group
K-Pop4 min read

Sorn Releases Debut Album 'Letters Left Unread': Seven Songs, One Situationship, All of It True

Former CLC member Sorn drops her debut full-length album 'letters left unread' on March 27, a seven-track pop-R&B set built from personal diary entries about a situationship, featuring Minnie of (G)I-DLE and Australian artist Keenan Te.

HITKULTRMarch 27, 2026
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TWS performing at the 2024 Melon Music Awards
Music3 min read

TWS Named to Rolling Stone's Future 25 List

Rolling Stone names TWS to its 2026 Future 25 list, recognizing the Pledis Entertainment group alongside Grammy winner Lola Young and Latin act Fuerza Regida as artists shaping the global music landscape.

PakMarch 27, 2026
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Close Your Eyes Confirms April Comeback: CYE Returns With Fourth Album.
K-Pop5 min read

Close Your Eyes Confirms April Comeback: CYE Returns With Fourth Album

Close Your Eyes (CYE) confirmed an April 2026 comeback with a new album, their fourth project since debuting less than a year ago with over 1.2 million cumulative sales already in the bank.

PakMarch 25, 2026
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Lee Seo Yul official profile photo from Hogiroun Company signing announcement March 2026
Film & TV5 min read

Dreamcatcher's Gahyun Rebrands as Lee Seo Yul, Signs with Acting Agency Hogiroun Company

Dreamcatcher maknae Gahyun has signed with Hogiroun Company and will promote as actress Lee Seo Yul, one year after parting with Dreamcatcher Company while continuing group activities.

PakMarch 24, 2026
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FIFTY FIFTY performing in their official Wish You Were Here cover music video
K-Pop4 min read

FIFTY FIFTY Cover Pink Floyd’s “Wish You Were Here” in Sony Music Tribute

FIFTY FIFTY’s official cover of Pink Floyd’s ‘Wish You Were Here’ is out now across all streaming platforms, released March 24, 2026 as part of a Sony Music tribute project marking the 50th anniversary of the original track.

PakMarch 24, 2026
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Jennie Makes History as First Female K-Pop Soloist With Multiple RIAA Platinum Singles.
K-Pop4 min read

Jennie Makes History as First Female K-Pop Soloist With Multiple RIAA Platinum Singles

Jennie becomes the first female K-pop soloist with two RIAA Platinum singles after Like Jennie is certified Platinum in the United States.

PakMarch 24, 2026
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BTS in the Life Goes On music video, dressed in pajamas in a cozy living room setting
K-Pop5 min read

BTS "Life Goes On" Crosses 1 Billion Spotify Streams

BTS's "Life Goes On" hit 1 billion cumulative streams on Spotify as of March 21, 2026, making it the sixth BTS track to reach the milestone.

PakMarch 24, 2026
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LNGSHOT's 'Training Day' EP Opens the Vault on Their Pre-Debut Journey.
K-Pop5 min read

LNGSHOT's 'Training Day' EP Opens the Vault on Their Pre-Debut Journey

LNGSHOT drops their pre-debut trainee compilation ‘Training Day’ on March 23, 2026, months after their debut EP ‘SHOT CALLERS’ cleared 100M Spotify streams in 38 days.

PakMarch 24, 2026
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815 VIDEO Accuses INB100 of Leaving $44K Unpaid for Xiumin's "Overdrop" Music Video.
K-Pop4 min read

815 VIDEO Accuses INB100 of Leaving $44K Unpaid for Xiumin's "Overdrop" Music Video

Production company 815 VIDEO has publicly accused Xiumin's agency INB100 of failing to pay 65.96 million KRW for the "Overdrop" music video and teaser, threatening legal action.

PakMarch 24, 2026
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Jo Kwon 'Like I Do' official promotional teaser for March 27, 2026 release
K-Pop6 min read

Jo Kwon Ends 8-Year Solo Silence with 'Like I Do'

2AM's Jo Kwon returns after 8 years with his new single 'Like I Do,' dropping March 27, 2026. J.Y. Park, Gain, and Soyeon are already fans.

PakMarch 23, 2026
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ITZY Lia LIA CHOI YouTube channel debut home tour
K-Culture4 min read

ITZY's Lia Launches "LIA CHOI" YouTube Channel With Home Tour Debut

ITZY’s Lia launched her personal YouTube channel “LIA CHOI” on March 18, 2026, pulling 46K subscribers and nearly 200K views within three days of her home tour debut video.

PakMarch 23, 2026
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NCT WISH Ode To Love first full album teaser - winged figures in ethereal winter landscape
K-Pop5 min read

NCT WISH Drops First Teaser for Debut Full Album "Ode To Love," Out April 20

NCT WISH drops the first teaser for "Ode To Love," their debut full-length album arriving April 20, 2026. First full album in two years since debut, first post-BoA release.

PakMarch 23, 2026
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KARD Somin UNVEIL solo debut EP 2026 concept cover
K-Pop4 min read

KARD's Somin Announces Solo Debut EP 'UNVEIL' for April 2

KARD vocalist Somin is making her solo debut with her first EP, UNVEIL, releasing April 2, 2026. Here's everything we know about the concept and what it means for KARD's expanding solo season.

PakMarch 23, 2026
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QWER members posing at a showcase with the official QWER logo backdrop
K-Pop6 min read

QWER Announces 'CEREMONY' Comeback for April 27 After Wrapping World Tour

Girl band QWER will drop their 4th mini album CEREMONY on April 27, 2026, revealed as a surprise during their ROCKATION: HOMECOMING encore concert in Seoul.

PakMarch 23, 2026
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Kim Jong Hyeon. Photo: EVERMORE Entertainment
Music5 min read

Kim Jong Hyeon Returns: NU'EST's JR Completes Military Service

Kim Jong Hyeon, former leader of NU'EST, was discharged from the Republic of Korea Army on March 22, 2026. Here's a look at what he returns to.

PakMarch 22, 2026
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Kwon Eun-bi Named New Banila Co Brand Ambassador. Image: Banila Co
K-Beauty4 min read

Kwon Eun-bi Named New Banila Co Brand Ambassador

Former IZ*ONE leader and Waterbomb Goddess Kwon Eun-bi is the new face of Banila Co, marking her biggest beauty brand partnership to date.

PakMarch 22, 2026
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BoA official BApal Entertainment profile photo 2026
K-Pop6 min read

BoA Ends 25-Year SM Era, Launches BApal Entertainment

BoA (권보아) officially ended her 25-year contract with SM Entertainment in December 2025 and launched BApal Entertainment on March 3, 2026, marking a historic shift for one of K-pop’s most iconic artists.

PakMarch 22, 2026
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Ato and Roa, former TRIGER members, posing in retro-Americana concept photos
K-Pop5 min read

FRAME THE X: Former TRIGER Members Ato and Roa Start a New Chapter

Ato and Roa, former members of TRIGER, announced on March 20 that they are joining a new six-member boy group called FRAME THE X, just 13 days after TRIGER held its final performance.

PakMarch 22, 2026
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Big Ocean members PJ, Chanyeon, and Jiseok posing at THE GREATEST BATTLE album showcase. Photo: Parastar Entertainment
K-Pop5 min read

Big Ocean's 'THE GREATEST BATTLE' Is the Most Ambitious K-Pop Comeback You're Not Sleeping On

Big Ocean, the world's first deaf K-pop group, released their third mini album THE GREATEST BATTLE on World Hearing Day 2026. It is their most commanding work yet.

PakMarch 22, 2026
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Taemin performing live in a red embroidered blazer, now a Grammy Museum-recognized K-pop icon
K-Pop4 min read

Taemin Makes History as First K-Pop Soloist at the Grammy Museum

Taemin becomes the first K-pop solo artist to receive a dedicated display at the Grammy Museum in LA, with the exhibition opening April 1 and running through May 25, 2026.

PakMarch 21, 2026
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KEYVITUP group concept photo for April 2026 debut under iNKODE Entertainment
K-Pop6 min read

Kim Jaejoong's KEYVITUP Is His First Boy Group, Debuting April 8

KEYVITUP, the five-member boy group produced by Kim Jaejoong under iNKODE Entertainment, debuts April 8, 2026 with a self-titled EP and a spot already booked at KCON Japan.

PakMarch 21, 2026
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HYO Returns With ‘MOVEURBODY’: Hyoyeon’s Rave Single Drops March 23.
Music3 min read

HYO Returns With ‘MOVEURBODY’: Hyoyeon’s Rave Single Drops March 23

Girls' Generation's Hyoyeon is back as DJ HYO with 'MOVEURBODY,' a Brazilian phonk and hard techno hybrid dropping March 23, plus a live rave night showcase in Seoul on March 21.

PakMarch 20, 2026
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T.O.P in black-and-white promotional photo for ANOTHER DIMENSION, his first solo album after 18 years
K-Pop4 min read

T.O.P Is Finally Dropping His First Solo Album After 18 Years

After 18 years and no full-length solo album, T.O.P is dropping ANOTHER DIMENSION on April 3 under his own label TOPSPOT PICTURES. Here is everything you need to know.

PakMarch 20, 2026
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EL CAPITXN performing on the WHO KILLED EL? world tour, 2026
K-Pop4 min read

EL CAPITXN, TXT's Taehyun, and Jeremy Zucker Drop 'Breaking Through' on March 26

BigHit Music producer EL CAPITXN teams up with TXT's Taehyun and indie-pop star Jeremy Zucker for 'Breaking Through', dropping March 26, 2026.

PakMarch 20, 2026
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TWICE Tzuyu Lands First Taiwanese Endorsement With 7-Eleven. Image: 7 Eleven Taiwan
Music3 min read

TWICE Tzuyu Lands First Taiwanese Endorsement With 7-Eleven

TWICE member Chou Tzu-yu partners with 7-Eleven Taiwan as brand ambassador for their Star Rated Cuisine line, marking her first major endorsement deal in her home country.

PakMarch 20, 2026
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MODYSSEY debut single album teaser image
Music3 min read

MODYSSEY Announces April Debut with 3RACHA-Produced Single Album

The seven-member group formed through Boys II Planet will release their debut single album on April 13, with Stray Kids production unit 3RACHA behind the title track.

HITKULTRMarch 20, 2026
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