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ArtistABD

No Ji-won

No Ji-won (노지원) is the executive building ABD into a real operating unit before its first girl group even debuts. HYBE launched the label on May 8, 2026 with a second-half rookie plan, which means her job is less about managing legacy catalog and more about creating structure, talent flow, and launch discipline from zero.

Official launch coverage tied No Ji-won to Pledis Entertainment, where she served as head of artist planning before taking the CEO role at ABD. That matters because Pledis has already shown it can build durable idol scale through acts such as SEVENTEEN and TWS. The experience gives her direct exposure to development systems, rollout timing, and the slower back-end work behind a successful debut.

HYBE also paired her with Han Sung-soo on the first ABD team, splitting management from production. That division is the clearest way to read her lane. No Ji-won is there to turn a concept label into a durable company inside HYBE's multi-label structure, not simply to supervise one teaser cycle.

0 articles1 creditsSouth Korean

Other Credits

2026
ABD Girl Group Label LaunchLabel Launch
CEOHan Sung-sooABDHYBEPledis Entertainment

Fans Also Ask

Who is No Ji-won?
No Ji-won is the CEO leading ABD, the HYBE label launched on May 8, 2026 to debut a new girl group in the second half of the year. Her job is to build the label's operating structure, staff flow, and management discipline while the imprint is still in its launch phase.
What did No Ji-won do before ABD?
HYBE launch coverage identified No Ji-won as the head of artist planning at Pledis Entertainment before she moved to ABD. That matters because Pledis has long experience building idol teams, so her background is tied directly to trainee development, debut preparation, and label-side coordination.
What is No Ji-won responsible for at ABD?
No Ji-won oversees ABD on the management side while the label prepares its first rookie girl group. In practical terms, that means building teams, aligning the launch schedule, and creating enough internal stability for ABD to function as a real HYBE label instead of a short-term project cell.
Why does No Ji-won's appointment matter to HYBE?
Her appointment signals that HYBE wants ABD treated as a real long-term label, not a lightweight extension of another subsidiary. Putting a former Pledis artist-planning executive in charge gives the new imprint leadership that understands both talent development and the operational work required to support a debut cycle.
Who is producing ABD's first girl group?
HYBE said veteran producer Han Sung-soo would oversee production for ABD's first rookie girl group. That pairing matters because it separates creative direction from label management, with Han handling production while No Ji-won focuses on the broader company structure around the debut.

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