TWS

TWS (투어스), short for "Twenty Four Seven With Us," is a six-member South Korean boy group under Pledis Entertainment, a HYBE subsidiary. The group debuted on January 22, 2024, with the mini album Sparkling Blue and its lead single "Plot Twist." The lineup comprises Shinyu (leader), Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin.

TWS pioneered the "boyhood pop" concept, channeling nostalgic coming-of-age themes into their music and visuals. Their debut year saw back-to-back releases: Sparkling Blue (January 2024), Summer Beat! (June 2024), and the single album Last Bell (November 2024). "If I'm S, Can You Be My N?" from Sparkling Blue went viral on TikTok and charted on the Billboard Hot 100 and UK Official Singles Chart. By late 2024, TWS had accumulated one billion Spotify streams faster than any K-pop debut act, cementing their commercial trajectory.

2025 continued at pace. Their third EP Try with Us (April 2025) and fourth EP Play Hard (October 2025, led by "Head Shoulders Knees Toes") demonstrated growing sonic confidence while retaining the group's signature warmth. Off-stage, TWS became brand ambassadors for Celine (November 2024), joining Lotte Chilsung, Shinsegae Duty Free, and Kangol as major endorsement partners acquired in their debut year. Pledis introduced TWS as a "next-generation" cornerstone of the HYBE ecosystem, the label's first new group since Seventeen nearly a decade prior.