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ABD
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ABD

ABD, short for A Bold Dream, is the girl-group label HYBE launched on May 8, 2026 as part of its multi-label expansion. The imprint was introduced with a clear brief: build a new girl-group lane without forcing the next act into the inherited identities of Source Music, BELIFT LAB, or ADOR.

The structure explains why the label mattered immediately. No Ji-won, previously head of artist planning at Pledis Entertainment, is leading management. Han Sung-soo is overseeing production for the first team. That split gives ABD real operating weight before its rookie lineup even reaches market.

ABD's public footprint also became more legible once the label opened its own official website and social channels in late May 2026. That launch shifted the brand from a HYBE business-line announcement into something closer to a self-contained label identity, with a dedicated web home and its own outward-facing audience funnel.

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Gallery

HYBE official ABD launch image, released on May 8, 2026

Artists & Groups

No Ji-wonArtist

Fans Also Ask

What does ABD stand for?
ABD stands for A Bold Dream. HYBE introduced the name when it launched the label on May 8, 2026 and tied it to a creative idea about imagining a different route after A and B, rather than following the most predictable sequence inside the company's label system.
Who runs ABD?
ABD is being led by No Ji-won on the management side, while Han Sung-soo is overseeing production for the first team. That split matters because HYBE gave the label both executive leadership and experienced creative direction before the rookie group even entered the market.
Does ABD have an official website and social accounts?
Yes. ABD now operates its own official website at abolddream.com and links out to official public channels including Instagram and X. HYBE Labels also functions as the group-video hub tied to the rollout, which gives ABD a clearer first-party digital footprint than it had at launch.

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