ABD

ABD, short for A Bold Dream, is the girl-group label HYBE launched on May 8, 2026 as part of its multi-label expansion. The name signals a creative mandate built around imagining a different route after A and B, which is HYBE's way of framing the imprint as a new operating lane instead of a minor extension of an existing subsidiary.

The leadership structure explains why the label matters immediately. No Ji-won, previously head of artist planning at Pledis Entertainment, is overseeing the management side. Han Sung-soo is handling overall production for the first team, giving ABD both executive infrastructure and senior creative direction before the rookie lineup even reaches market.

Strategically, ABD gives HYBE another route to expand its girl-group IP without forcing a new act into the existing identities of Source Music, BELIFT LAB, or ADOR. With a first debut scheduled for the second half of 2026, ABD is already one of the most important near-term buildouts inside HYBE Music Group APAC.