The Pulse of K-Entertainment

Rado
ArtistHigh Up Entertainment

Rado

Rado (라도), born Song Joo-young (송주영), sits in the short list of producers who changed how third-generation and early fourth-generation K-pop was written. He first entered the industry as a member of Someday, but his real market weight arrived after he formed Black Eyed Pilseung in 2014 and started stacking hit records for acts including Apink and TWICE.

That run turned into infrastructure. In 2017, Rado and his partner launched High Up Entertainment, giving their songwriting catalog a label home that later introduced STAYC and then UNCHILD. The appeal was never just one chorus or one era. Rado built a repeatable pop system based on sharp toplines, clean melodic turns, and hooks that stay legible on first listen.

His profile shifted again in 2025 when Black Eyed Pilseung split, leaving Rado as the more public creative center inside High Up's current phase. That makes his page worth tracking now. He is no longer just attached to past hits. He remains one of the producers still shaping how a label roster sounds in real time.

0 articles3 creditsSouth Korean

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Discography

2020
So BadSingle
ProducerSTAYCHigh Up Entertainment
2019
FANCYSingle
ProducerTWICEJYP Entertainment
2016
Only OneSingle
ProducerApinkBlack Eyed Pilseung

Fans Also Ask

Who is Rado in K-pop?
Rado is the stage name of songwriter and producer Song Joo-young, the co-founder of Black Eyed Pilseung and High Up Entertainment. He became one of the defining hitmakers of modern K-pop by building songs for major acts including Apink, TWICE, STAYC, and later High Up roster acts such as UNCHILD.
What is Rado's connection to High Up Entertainment?
Rado helped launch High Up Entertainment in 2017 after establishing Black Eyed Pilseung as a top-tier production name. The label became the home base for STAYC and later UNCHILD, which means Rado's role expanded from outside songwriter to in-house roster architect with direct influence over artist development and sound.
Which songs made Rado famous?
Rado's reputation was built through the Black Eyed Pilseung run of Korean pop hits, including landmark songs for groups such as Apink and TWICE before he carried that momentum into STAYC. The reason his name keeps surfacing is not one isolated smash. It is a long record of commercially durable singles across multiple label eras.

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