Rado

Rado (라도), born Song Joo-young (송주영), sits in the producer class that helped hardwire modern K-pop around hook precision. He first entered the business as an artist, but his real industry weight arrived through Black Eyed Pilseung, the songwriting run that put his fingerprints on major records for TWICE, Apink, and a wider generation of chart-facing idol acts.

That catalog grew into infrastructure when he helped build High Up Entertainment. The company's own profile frames High Up as a production-led label founded by Black Eyed Pilseung to bring new artists to the global market, and Rado's role inside that story has always been bigger than outside-song delivery. He works at the level of melody, release architecture, training logic, and label identity.

That is why Rado still matters well beyond nostalgia playlists. STAYC gave him a visible proof-of-concept for how his songwriting instincts could scale into full artist development, while his earlier hit run remains one of the clearest examples of how Korean pop built repeatable, mass-market choruses without sanding off personality. Few producers have stayed this commercially legible across so many idol cycles.