Black Eyed Pilseung

Black Eyed Pilseung is the producer brand built by Rado and Choi Kyu-sung, the songwriting duo whose hooks helped define a big stretch of 2010s K-pop. Their catalog mattered before any company paperwork did. By the time they moved into the label space, the name already carried real commercial weight through hit records tied to acts such as Apink and TWICE.

That production credibility turned into business infrastructure with the launch of High Up Entertainment. The label's own official company story still frames High Up as an entertainment company founded by Black Eyed Pilseung, and the clearest result of that move is STAYC, the group that translated the duo's melodic discipline into a full idol brand with replay value and staying power.

Public reporting in 2025 said the duo chose to part ways over musical direction, but that does not erase the brand's impact. Black Eyed Pilseung still marks a specific type of K-pop craft: direct hooks, clean structure, and a producer-first approach that turned songwriters into label builders. As long as STAYC, High Up, and newer act UNCHILD stay active reference points, the name keeps real industry relevance.