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Latest Articles

SM Entertainment Just Opened Its First Official Offline Merch Store in China
SM Entertainment has opened SMTown Store Shanghai, its first official offline merchandise store in China, turning K-pop merch demand into a live retail test in one of Shanghai’s busiest commercial zones.

Azure Spring Teaser Gives Yeri's May 11 Drama a Clearer Hook
Azure Spring's new teaser gives Yeri and Kang Sang Jun's coastal healing drama a clearer emotional hook before its May 11 MBN Plus premiere.

ENA's The Scout locks Wendy, Young K, and Kim Jaejoong into a stacked master lineup
ENA's The Scout premieres May 8 with Wendy, Young K, Kim Jaejoong, Lee Seung Chul, and Choo Sung Hoon leading a mentorship-first reboot format for already-debuted artists.

Irene Gets First Solo Music Show Win for Biggest Fan
Irene took her first solo music show trophy on the April 10 episode of Music Bank, where Biggest Fan beat BTS's SWIM with 7,062 points.

HUNTR/X Becomes First K-Pop Act to Win Billboard Women of the Year
EJAE, Audrey Nuna, and Rei AMI make history as the first K-pop act and first group to collectively share Billboard's Women of the Year honor, following their Grammy-winning "Golden" from KPop Demon Hunters.

EJAE Is the Most-Streamed K-Pop Artist in America
Luminate data confirms EJAE posted 2.1 billion on-demand streams in the US in 2025, more than any other K-pop act. HUNTR/X, Stray Kids, and BTS round out the top ten.

Hearts2Hearts Makes History: "The Chase" Hits 100 Million Streams on Spotify
Hearts2Hearts became the first K-pop girl group from the 2025 debut class to hit 100 million Spotify streams, with their title track The Chase crossing the mark on March 9, 2026.

Irene Is Making Her First Solo Comeback in March 2026
SM Entertainment confirms Red Velvet's Irene will release new solo music in March 2026, her first comeback since the debut EP Like a Flower last November.




