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Global Citizen
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Global Citizen

Global Citizen is the advocacy platform that turned anti-poverty campaigning into one of the most visible live-event engines in global culture. Founded in Melbourne in 2008 as the Global Poverty Project and now headquartered in New York, the organization has built a model that links policy pressure, celebrity reach, and audience action instead of treating those lanes as separate.

That approach is why the brand matters inside entertainment coverage. Global Citizen does not just book stars for optics. It uses concerts, media moments, and digital action funnels to drive funding and political commitments around education, health, climate, and equity. Projects with artists from BTS to world-pop heavyweights have made the group legible far beyond the NGO world.

The 2026 FIFA World Cup final halftime show is a clean example of its scale. By placing BTS, Madonna, and Shakira inside a new global-broadcast format tied to the FIFA Global Citizen Education Fund, the organization is proving it can shape mainstream entertainment agendas while keeping the social-impact pitch at the center.

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Ambassadors & Partners

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2026 FIFA World Cup Final Halftime ShowCampaign
Co-HeadlinerBTSGroup
2026
2026 FIFA World Cup Final Halftime ShowCampaign
Co-HeadlinerMadonnaArtist
2026
2026 FIFA World Cup Final Halftime ShowCampaign
Co-HeadlinerShakiraArtist

Fans Also Ask

What does Global Citizen do?
Global Citizen is an action platform focused on ending extreme poverty through advocacy, public campaigns, and large-scale live events. The organization asks supporters to take concrete actions like signing petitions, emailing leaders, and backing policy goals tied to education, health, climate, and equity rather than treating concerts as standalone entertainment.
Who founded Global Citizen?
Global Citizen was founded in 2008 in Melbourne as the Global Poverty Project by Hugh Evans, Michael Sheldrick, Simon Moss, and Wei Soo. It later expanded into a broader international movement with offices across multiple regions and a headquarters in New York while keeping advocacy and public mobilization at the core of its model.
Why is Global Citizen involved with the 2026 FIFA World Cup final halftime show?
Global Citizen is partnering on the first FIFA World Cup final halftime show because the event is tied to the FIFA Global Citizen Education Fund. That makes the performance a fundraising and awareness vehicle as well as a broadcast spectacle, which fits Global Citizen’s long-running strategy of using culture, celebrity, and live moments to drive public action.

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