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BILLIONS
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BILLIONS

BILLIONS (빌리언스) is a South Korean entertainment agency and record label headquartered in Seoul. Originally established as BLADE Entertainment (블레이드 엔터테인먼트), the company rebranded to BILLIONS in June 2024 following a strategic repositioning of its roster and operations.

Its artist lineup is anchored by two members of INFINITE. Nam Woo-hyun, one of K-pop's most acclaimed tenors, has been with the company since 2023 under the BLADE MUSIC imprint. In July 2024, BILLIONS added Kim Sung Kyu (Sunggyu), INFINITE's leader and lead vocalist, alongside SG Wannabe vocalist Kim Yong-jun. The dual signing positioned BILLIONS as the central hub for INFINITE's individual output outside of group activities.

The label's 2024-2025 expansion brought in additional high-profile signings: Wanna One member Yoon Jisung joined in 2024, while Apink vocalist Jeong Eun-ji signed with the label in 2025. These additions transformed BILLIONS from an INFINITE-focused boutique into a broader home for established solo vocalists.

Sunggyu's sixth mini album OFF THE MAP, released March 2, 2026 after a two-year-and-eight-month hiatus, arrived alongside sold-out solo concert dates. In November 2025, BILLIONS merged with its subsidiary XYZ Studio, integrating content production, music, and artist management under a unified operational structure. The move signals a shift toward a more vertically integrated label model.

1 articles2 artiststhebillions.co.kr

Fans Also Ask

What is the history of BILLIONS and where did it come from?
BILLIONS traces its roots to Seohung Industrial Company, founded in 1973, which eventually pivoted into entertainment and operated under the name Blade Entertainment. The company rebranded to BILLIONS in June 2024 following a strategic repositioning of its artist roster and corporate operations. It is listed on the Korea Exchange (KRX: 044480) and headquartered in Gangnam-gu, Seoul.
Which musicians are signed to BILLIONS?
BILLIONS' music roster is anchored by INFINITE members Kim Sung-kyu (Sunggyu) and Nam Woo-hyun, both signed in 2023-2024. The label subsequently added Wanna One's Yoon Jisung (2024), Apink vocalist Jung Eun-ji (2025), and SG Wannabe tenor Kim Yong-jun. Music activities run through the BLADE Music imprint.
Which actors does BILLIONS represent?
BILLIONS manages an extensive acting roster including Ko Chang-seok, Han Chae-young, Jo Bo-ah, Kim Ha-neul, Son Hyun-joo, Lee Jun-young, and Jung Sung-il. The agency operates across music management and drama and film production, functioning as a full-service entertainment company.
What happened between BILLIONS and XYZ Studio?
In November 2025, BILLIONS announced a merger with its subsidiary XYZ Studio, integrating their content, production, music, and management operations into a single unified structure. The merger expanded BILLIONS' roster and consolidated the group's production capabilities under one roof.
Is BILLIONS a publicly traded company?
Yes. BILLIONS is listed on the Korea Exchange under the ticker KRX: 044480. The company is co-led by CEOs Park Jong-jin and Shim Hwa-seok, operating from Gangnam-gu, Seoul, covering artist management, drama production, album production, and global performance events.

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