BLISSOO

BLISSOO is the company Jisoo launched in 2024 to control her solo career across music, acting, and premium brand work. That broader mandate matters. BLISSOO is not just an imprint for one comeback. It is the operating structure behind how Jisoo handles projects outside BLACKPINK group activity.

The label's first major chapter came with Amortage in 2025, a release cycle supported through Warner Records that gave BLISSOO a real public shape rather than a soft launch identity. The company also supported Jisoo's next solo single activity and tour-era expansion, showing it could handle more than one release window and more than one entertainment lane at once.

That multi-lane positioning is what makes BLISSOO stand out among the solo-company moves that followed BLACKPINK's contract restructuring. The label now sits at the intersection of records, screen work, and luxury alignment, with Jisoo's partnerships with Dior, Cartier, and Alo Yoga reinforcing the premium end of its strategy. For HITKULTR, BLISSOO matters because it is one of the clearest current examples of an idol-founded company designed for full-spectrum brand and career control.