Brand
Infinix
Infinix (无限) is a global smartphone and consumer electronics brand founded in 2013 and headquartered in Hong Kong, operating as a subsidiary of Transsion Holdings. Engineered for digitally native youth across emerging markets in Asia, the Middle East, Africa, and Latin America, Infinix builds devices that blend premium specifications with accessible price points -- making cutting-edge technology genuinely attainable for millions of users.
The brand is known for its ZERO and NOTE flagship lines, alongside aggressive investments in gaming performance and AI-powered camera technology. Its flagship stores, particularly across Southeast Asia, operate as experiential retail environments designed around youth culture. In 2025, Infinix rolled out the NOTE 60 SERIES, positioning it as a leap forward in AI photography and premium design at mid-range pricing.
On February 27, 2026, Infinix announced Yuna of ITZY as its first-ever global brand ambassador, coinciding with the launch of the NOTE 60 SERIES. The partnership, framed around Infinix’s “Joy Tech, Beyond Limits” philosophy, marks a strategic push into the premium market and positions technology as a vehicle for youth self-expression.
1 articlesinfinixmobility.com
Gallery
CC BY 4.0 / Wikimedia Commons, Infinix Flagship Store SM J Mall 2024
Fans Also Ask
Who is Infinix's global brand ambassador?
Infinix appointed Yuna of ITZY as its first-ever global brand ambassador on February 27, 2026, coinciding with the launch of the NOTE 60 Series. The partnership is framed around Infinix's Joy Tech, Beyond Limits philosophy, positioning technology as a vehicle for youth self-expression.
What is the Infinix NOTE 60 Series?
The NOTE 60 Series is Infinix's 2025-2026 flagship lineup, featuring Snapdragon platforms from Qualcomm, design collaboration with Pininfarina, and audio tuned by JBL. It represents a strategic push into the premium segment while maintaining the accessible pricing Infinix is known for.
What markets does Infinix operate in?
Infinix targets digitally native youth across emerging markets, with a strong presence in Asia, the Middle East, Africa, and Latin America. Founded in 2013 and headquartered in Hong Kong, the brand operates as a subsidiary of Transsion Holdings and is known for its ZERO and NOTE flagship lines.
