ITZY's Yuna Named Infinix's First-Ever Global Brand Ambassador

Infinix just made history, and ITZY's Yuna is the face of it.

On February 27, 2026, smartphone brand Infinix announced Shin Yuna (신유나) as its first-ever Global Brand Ambassador. The Hong Kong-based company has never elevated a talent to this role before. The announcement arrived alongside the global debut of the Infinix NOTE 60 SERIES, the brand's new flagship lineup, making this a coordinated play on both brand identity and product momentum.

Why Yuna, Why Now

At 22, Yuna is the youngest member of ITZY, the five-member group from JYP Entertainment that debuted in February 2019 with "DALLA DALLA." Her role has always extended beyond performer. She is the group's visual anchor, and her personal brand has grown steadily alongside ITZY's global footprint.

2026 is shaping up as her breakout solo year. She made her acting debut earlier this year and has a solo music release confirmed for March. Infinix is clearly reading that momentum. The brand specifically cited her "vibrant confidence" and "boundary-breaking spirit" as the qualities that aligned with its push into the premium market.

TT Liu, CMO of Infinix, said: "Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy."

Yuna added: "I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. I've always believed that life should be filled with joy and the courage to show the world who you truly are. It's been amazing to see how Infinix shares that same energy."

The NOTE 60 SERIES Behind the Deal

The partnership is tied directly to Infinix's biggest product push in years. The NOTE 60 SERIES is the company's first real move into the premium smartphone tier: the Note 60 Pro runs on a Snapdragon chipset, while the Note 60 Ultra is designed by Pininfarina, the Italian design house behind decades of Ferrari body work. JBL handles the audio.

For a brand built on affordable devices across Asia, the Middle East, and Africa, pairing this flagship launch with a K-pop ambassador sends a deliberate signal. Infinix is repositioning itself for a younger, more premium audience, and Yuna is the face of that shift.

K-Pop Meets Tech

K-pop and tech brand partnerships are not new. PLACEHOLDER has worked with Korean artists across its Galaxy campaigns for years. But Infinix making a K-pop idol its first-ever global brand ambassador reflects how deeply Korean pop culture has reached markets that were once outside the traditional K-pop orbit, including Southeast Asia, South Asia, and the Middle East, all core Infinix territories.

For MIDZY (ITZY's fanbase), this is another chapter in a stacked 2026. Between her acting debut, solo music incoming, and now a global tech campaign, Yuna's individual profile is growing fast. The Infinix deal is not just a brand check. It is a signal of where her career is heading.

What's Next

Infinix has not detailed the full campaign scope yet, but with the NOTE 60 SERIES as its flagship priority, expect Yuna to appear across global marketing channels in the coming weeks. Her solo debut in March will also extend the visibility window significantly.

Watch ITZY's official channels and Infinix's social platforms for campaign content as it rolls out.