ITZY
ITZY (있지) arrived under JYP Entertainment in 2019 with a message that cut through immediately: confidence first, apology never. The five-member group of Yeji, Lia, Ryujin, Chaeryeong, and Yuna turned that identity into one of fourth-generation K-pop's clearest brand systems, starting with Dalla Dalla and carrying it through a run of physically strong EPs, global touring, and sharp performance-centered releases.
The catalog is what made the positioning stick. Songs such as WANNABE, Not Shy, LOCO, and UNTOUCHABLE kept ITZY in the premium performance lane, while projects like Crazy in Love, Born to Be, Gold, and Girls Will Be Girls showed how the group could stretch its sound without losing the hard-edged self-belief that made the debut era land so fast.
That momentum kept moving in 2025 and 2026. Yeji opened a solo chapter with AIR, Yuna followed with Ice Cream, and ITZY kept the main-group story active through the TUNNEL VISION world-tour cycle and the 2026 mini album Motto. The result is a group that no longer reads as a breakout act. ITZY now operates like an established headline unit inside JYP's modern core.
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Latest Articles
Why May 2026 Turned Into K-pop's Girl Group Traffic Jam
May 2026 has become a stacked girl-group release sprint, with BABYMONSTER, NMIXX, ITZY, I.O.I, LE SSERAFIM, and aespa all fighting for momentum before summer.
K-pop's Relatability Era Is Here, and Interactive Promo Is Why
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ITZY Sets May 18 Comeback With Motto, Trailer and Full Teaser Schedule
ITZY confirmed its new album Motto for May 18, 2026 at 6 p.m. KST, dropping the trailer, track list, and full teaser schedule in one same-day comeback reveal.
ITZY's Lia Launches "LIA CHOI" YouTube Channel With Home Tour Debut
ITZY’s Lia launched her personal YouTube channel “LIA CHOI” on March 18, 2026, pulling 46K subscribers and nearly 200K views within three days of her home tour debut video.
Six Years Dormant, ITZY's "THAT'S A NO NO" Is Finally Getting Its Moment
ITZY’s 2020 B-side has gone from a forgotten deep cut to a Melon chart climber, 40 million short-form views, and a first-ever music show stage on M Countdown. Sparked by new choreography at their TUNNEL VISION world tour.
J.Y. Park Steps Down from JYP Entertainment Board, Stays as CCO
After 14 years as an internal director, JYP Entertainment founder Park Jin-young is stepping down from the company's board. He keeps his CCO role and shareholder position, and he has a Korean cultural empire to help build.
ITZY Yuna Announces Solo Debut EP 'Ice Cream' Dropping March 23
ITZY's maknae Yuna drops an official trailer and promotion schedule for her solo debut EP 'Ice Cream,' set for March 23, 2026 at 6 PM KST.
ITZY's Yuna Named Infinix's First-Ever Global Brand Ambassador
Infinix named ITZY's Yuna as its first-ever Global Brand Ambassador, pairing the K-pop idol with the launch of the premium NOTE 60 SERIES.