Fashion
Judassime
Judassime is an Antwerp-based fashion label led by designer Benjamin Voortmans, whose work treats clothing as performance, identity, and sharp-edged club couture rather than basic occasionwear. The brand debuted its first Club Couture collection in 2021 and built its point of view around gender-fluid silhouettes, corsetry, hardware, and theatrical styling. Judassime entered the K-pop conversation in May 2026 after a loan dispute tied to a shoot involving Jisoo, a moment that also pulled in her solo company BLISSOO, group base YG Entertainment, and the wider luxury-fashion ecosystem around artists like BLACKPINK and houses including Dior. That visibility put Judassime in front of a much larger audience while underscoring how independent labels can gain attention and risk at the same time when celebrity styling logistics break down.
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What is Judassime?
Judassime is an Antwerp-based fashion label led by designer Benjamin Voortmans. The brand describes its work as club couture and builds collections around gender-fluid styling, performance, and darker emotional themes rather than conventional luxury basics.
Who founded Judassime?
Judassime was founded by Belgian designer and performer Benjamin Voortmans. On the brand's official About page, Voortmans describes the project as a multidisciplinary fashion practice that debuted its first Club Couture collection in 2021.
Why is Judassime in K-pop news?
Judassime entered K-pop news in May 2026 after Benjamin Voortmans said pieces loaned for a Jisoo-related shoot had not been returned for months, then later said arrangements were being made to retrieve them. The story turned the label into a case study in how celebrity styling logistics can break down for independent brands.
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