The Pulse of K-Entertainment

K-EXPO USA
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K-EXPO USA

K-EXPO USA is KOCCA's large-format attempt to turn K-culture demand in Los Angeles into a broader export and business platform. Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, the 2026 edition runs May 23 to 27 across L.A. LIVE, the Peacock Theater, and the JW Marriott Los Angeles.

The scale matters. Official event materials position K-EXPO USA as the biggest K-content event in North America, with more than 40,000 expected visitors and 107 participating Korean companies spanning entertainment, beauty, food, lifestyle, games, and webtoons. That makes the brand closer to a cultural-export showcase than a standalone concert series.

Entertainment is still the front door. The May 24 Peacock Theater concert brings together Jay Park, P1Harmony, and LNGSHOT, while the wider program layers in exhibitions, fan activations, and B2B meetings designed to turn attention into trade. That hybrid model is what makes K-EXPO USA worth tracking.

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Ambassadors & Partners

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2026 K-EXPO USA K-Pop ConcertConcert Tour
HeadlinerJay ParkArtist
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2026 K-EXPO USA K-Pop ConcertConcert Tour
PerformerLNGSHOTGroup
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2026 K-EXPO USA K-Pop ConcertConcert Tour
PerformerP1HarmonyGroup

Fans Also Ask

What is K-EXPO USA?
K-EXPO USA is a Korean culture and business event built around concerts, exhibitions, fan activations, and buyer meetings in one platform. The 2026 Los Angeles edition is organized by KOCCA and backed by Korea's Ministry of Culture, Sports and Tourism, making it a broader export showcase rather than a simple one-night concert brand.
How big is K-EXPO USA 2026?
Official event materials frame K-EXPO USA 2026 as the largest K-content event in North America. The Los Angeles edition is expected to draw more than 40,000 visitors and feature 107 participating Korean companies across entertainment, beauty, food, lifestyle, games, and webtoons, which gives the event real trade-show weight alongside its fan-facing programming.
Who performs at the K-EXPO USA concert?
The announced Peacock Theater lineup for K-EXPO USA includes Jay Park, P1Harmony, and LNGSHOT. The program also adds a Taekwondo demonstration team and a K-pop Cover Dance Festival USA champion stage, so the concert works as a wider Korean-culture showcase rather than a narrow three-act stop.

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