Label
P Nation
P Nation (pnation.com) is a South Korean entertainment company founded on October 29, 2018, by PSY following his departure from YG Entertainment. Officially unveiled via Instagram in January 2019, the label quickly became one of the most talked-about independent agencies in K-pop, prioritizing creative freedom and backing artists that major labels had overlooked or released.
PSY serves as founder and executive director, with Kim Lionelsoo as CEO. SK Telecom holds a 10% stake after investing 5 billion won in 2019. The company operates out of Sinsa-dong, Gangnam, and handles record production, artist management, and concert production under one roof.
P Nation launched with a bold opening roster: rapper Jessi signed first in January 2019, followed that same month by HyunA and Dawn after their joint departure from Cube Entertainment. Singer-songwriter Crush joined in June 2019, and Heize signed in September 2020. While Jessi, HyunA, and Dawn all departed by mid-2022, P Nation continued building its lineup. In May 2022 it debuted TNX, the boy group formed through the LOUD survival show co-produced with JYP Entertainment. Hwasa joined live on stage during PSY's Summer Swag concert in June 2023. That September, An Shin-ae of The Barberettes was officially signed. In June 2025, P Nation debuted its first girl group, Baby DONT Cry.
As of early 2026, P Nation's active roster includes PSY, Crush, Heize, Hwasa, TNX, Baby DONT Cry, Swings, An Shin-ae, and Daniel Jikal. The label has grown into one of South Korea's most recognizable independent entertainment brands, running the annual Summer Swag concert festival as its flagship live event.
Fans Also Ask
What is P Nation?
P Nation is a South Korean record label and entertainment agency founded by PSY on October 29, 2018, following his departure from YG Entertainment. The label was officially unveiled on January 23, 2019, with Jessi becoming its first signed artist, followed by HyunA and DAWN days later.
Who are P Nation's current artists?
P Nation's 2025-2026 roster includes solo artists Crush, Heize, Hwasa, Daniel Jikal, and Ahn Shin-ae, boy group TNX, and girl group Baby DONT Cry, who debuted on June 23, 2025, marking the label's first full girl group. PSY himself remains active under the label he founded.
Who invested in P Nation?
In April 2019, SK Telecom invested 5 billion won in P Nation as part of its content investment strategy, acquiring a 10% stake in the company. The investment signaled early institutional confidence in PSY's venture and helped fuel the label's rapid artist signings in its first year.
What makes P Nation different from other K-pop labels?
P Nation operates with a strong emphasis on artist autonomy and creative freedom, a deliberate departure from the rigid trainee system that defines most major K-pop agencies. PSY has spoken publicly about wanting his label to be a place where artists lead their own musical direction, informed by his own experience at YG Entertainment.
Has P Nation expanded beyond music?
Yes. P Nation has expanded into artist management, concert production, and merchandise, positioning itself as a full-service entertainment company. The label's artists have participated in global tours and brand campaigns, with Crush and Heize in particular maintaining high profiles across streaming and brand partnership markets.
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Baby DONT Cry Drops First Mini Album AFTER CRY on March 24
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