The Pulse of K-Entertainment

Source Music
Label

Source Music

HYBE subsidiary Source Music (쏘스뮤직) stands as one of K-pop's most resilient labels. Founded in 2009 by So Sung-jin, the company built its reputation through GFriend's dominance of the 2015-2021 era before engineering one of the industry's most successful relaunches.

In July 2019, HYBE Corporation acquired Source Music, integrating the label into its multi-label structure while preserving operational independence. The acquisition set the stage for the label's transformation: after GFriend's disbandment in May 2021, Source Music pivoted to develop a new flagship act.

That act was LE SSERAFIM. Launched in May 2022 with former IZ*ONE members Sakura and Kim Chaewon as anchors, the group became the fastest K-pop girl group to debut on the Billboard 200 at the time. Their 2023 single "Perfect Night" topped Circle Digital Chart for six weeks, while 2024's "Easy" marked their first Billboard Hot 100 entry.

Source Music operates from HYBE's Yongsan headquarters in Seoul, distributing through YG Plus under the HYBE umbrella.

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Gallery

Artists & Groups

Hong Eunchae
Hong EunchaeArtist
Debut 2022
Huh Yunjin
Huh YunjinArtist
Debut 2022
Kazuha
KazuhaArtist
Debut 2022
Kim Chaewon
Kim ChaewonArtist
Debut 2018
LE SSERAFIM
LE SSERAFIMGroup
Debut 2022
Sakura
SakuraArtist
Debut 2011

Fans Also Ask

Who founded Source Music and when?
Source Music was founded on November 17, 2009 by So Sung-jin, who previously worked at SM Entertainment and JYP Entertainment. In July 2019, the company was acquired by HYBE Corporation, becoming part of the HYBE Labels family.
What artists are managed by Source Music?
Source Music's current flagship act is LE SSERAFIM, one of K-pop's most successful fourth-generation girl groups. Previously, the label managed GFriend (2015-2021), who reunited in 2024 for a tenth anniversary project, as well as soloist Kan Mi-youn and group GLAM.
What is Source Music's relationship with HYBE?
Source Music operates as a subsidiary of HYBE Corporation (formerly Big Hit Entertainment), which acquired the company in 2019. It functions as one of the HYBE Labels imprints, maintaining operational independence while sharing the parent company's distribution and resources.
Where is Source Music located?
Source Music is headquartered at the Yongsan Trade Center in Yongsan District, Seoul, which is also the main headquarters of its parent company HYBE Corporation, following a relocation in March 2021.
Is Source Music debuting a boy group?
Yes. In January 2026, Source Music announced the SOURCE MUSIC 2026 GLOBAL BOY AUDITION, their first-ever worldwide search for male trainees. The label is developing their first boy group following the success of LE SSERAFIM.

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