Fashion
Swarovski
Swarovski is an Austrian luxury crystal and jewelry brand founded by Daniel Swarovski in Wattens, Tirol in 1895. Known for precision-cut crystal glass produced using a proprietary process, the company operates across jewelry, home decor, fashion accessories, and optical instruments.
In the K-pop space, Swarovski has cultivated a significant presence through strategic ambassador partnerships. LE SSERAFIM's Kim Chaewon was named Swarovski's Korea local ambassador in August 2024, fronting the Fall-Winter 2025 Constella collection campaign and appearing on the cover of Marie Claire Korea in September 2024. In February 2026, ZEROBASEONE leader Sung Han-bin was appointed Swarovski Korea ambassador, deepening the brand's engagement with the K-pop fandom and expanding its reach into the group's dedicated international fanbase.
Swarovski's crystal embellishments have appeared in major K-pop productions, from award show stage costumes to album comeback styling. The brand's association with luminosity and craftsmanship aligns with the visual language of K-pop performance and editorial photography.
The company operates a global retail network spanning department stores and standalone boutiques across Asia, Europe, and the Americas, with a strong presence in South Korean luxury retail.
1 articlesswarovski.com
Gallery
Swarovski boutique, Fashion Walk, Causeway Bay, Hong Kong. CC BY-SA 3.0 / Wikimedia Commons.
Ambassadors & Partners
2026
Swarovski Korea AmbassadorEndorsement
Sung Han-binArtist
Fans Also Ask
Who is Swarovski's K-pop ambassador?
Swarovski's Korean brand ambassador is Kim Chaewon of LE SSERAFIM, appointed in August 2024. She has appeared in multiple Swarovski Korea campaigns, including the Fall-Winter 2025 collection and a cover shoot for Marie Claire Korea. ZEROBASEONE's Sung Han-bin was later appointed as a global Swarovski ambassador.
What is Swarovski known for in K-pop?
Swarovski has built a strong presence in the K-pop space through strategic ambassador partnerships and event sponsorships. The brand's crystal-embellished accessories and jewelry are frequently worn in idol photoshoots, music videos, and award show appearances, making it one of the most recognizable luxury brands in the K-pop ecosystem.
Where is Swarovski from?
Swarovski was founded in 1895 by Daniel Swarovski in Wattens, Tirol, Austria. The company remains headquartered in Wattens and is known worldwide for its precision-cut crystal glass, produced using a proprietary manufacturing process developed by its founder.
