Tag
#Brand Ambassador
26 articles
Karina just became MARK & LONA's first female ambassador, and luxury golf has its K-pop moment
Karina has become MARK & LONA's first female ambassador, and the deal looks bigger than a standard idol endorsement. It pushes luxury golf deeper into K-pop's fashion economy with a Tokyo launch, PLAY ILLUSION campaign film, and retail activations across Japan.
Ningning Becomes Gucci's Newest Global Brand Ambassador
Ningning has officially joined Gucci as a global brand ambassador, turning a months-long fashion build into a confirmed luxury-house relationship just ahead of aespa's May 29 LEMONADE comeback.
Zhang Hao lands INTO YOU ambassador role before AND2BLE debut
Zhang Hao has been named INTO YOU's Asia-Pacific ambassador more than a month before AND2BLE's May 26 debut, turning pre-debut buzz into a real K-beauty business signal.
Dyson Taps IVE's Wonyoung as APAC Hair Device Ambassador
IVE's Jang Wonyoung upgrades her Dyson Korea relationship into a full Asia Pacific hair device ambassadorship, joining Park Bo Gum in the brand's regional push.
Felix and Gong cha Drop the Artist Felix Campaign
Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.
DAY6 x Umbro Unveil Seoul Collection With Seongsu Pop-Up
DAY6 drop a Seoul-inspired 60th anniversary collection with British heritage brand Umbro, featuring Han River stripe sneakers and a Seongsu pop-up open through April 12, 2026.
Kwon Eun-bi Named New Banila Co Brand Ambassador
Former IZ*ONE leader and Waterbomb Goddess Kwon Eun-bi is the new face of Banila Co, marking her biggest beauty brand partnership to date.
Seol In-ah Renews as Alma Korea Ambassador, Takes Campaign to Six Asian Markets
South Korean actress Seol In-ah has renewed her brand ambassador contract with medical aesthetics brand Alma Korea and will front an integrated six-country campaign across Asia through 2026.
TWICE Tzuyu Lands First Taiwanese Endorsement With 7-Eleven
TWICE member Chou Tzu-yu partners with 7-Eleven Taiwan as brand ambassador for their Star Rated Cuisine line, marking her first major endorsement deal in her home country.
K-Pop Is Selling Noodles Now. And It’s Working.
aespa, SEVENTEEN, Stray Kids, BOYNEXTDOOR, and BTS Jin are now the faces of Korea’s biggest food brands. Korean food exports hit $13.62 billion in 2025, and the K-pop ambassador strategy is the driving force.
Yuqi Named Tiffany & Co. Brand Ambassador, Marks the Moment in Beijing
Song Yuqi of i-dle became a Tiffany & Co. brand ambassador in January 2026, with her debut photoshoot and Beijing store opening appearance now putting the partnership in the spotlight.
Felix Named adidas Global Ambassador, First Campaign Drops March 26
Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.
Kim Sejeong Is REJURAN's New Global Brand Ambassador
PharmaResearch has named Kim Sejeong as the new global brand ambassador for REJURAN and REJURAN COSMETICS, launching a full-scale international campaign in March 2026.
aespa Returns to Lotte Duty Free as Global Brand Ambassadors for 2026
Lotte Duty Free has reappointed aespa as global brand ambassadors, completing the South Korean travel retailer's K-pop ambassador lineup for 2026.
Jang Wonyoung Is Now the Face of Dr. Althea
IVE's Jang Wonyoung is the new global ambassador for Dr. Althea, the Korean skincare brand behind the best-selling 345 Relief Cream. The Pure Lab is targeting 500 billion won in 2026.
IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer
IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.
Stray Kids' Hyunjin Is GUESS's New Global Ambassador
Stray Kids' Hyunjin has been named GUESS Global Brand Ambassador, fronting the first worldwide GUESS JEANS Modern Heritage campaign. Announced March 6, 2026.
Jun Ji-hyun Named TOPTEN10 Brand Ambassador
Korea's most bankable actress aligns with domestic SPA brand TOPTEN10, betting on timeless elegance over trend cycles. The deal arrives weeks after her $32 million Seoul property acquisition.
EXO's Kai Bags Lacoste and MAC Cosmetics Ambassador Deals in One Week
EXO's Kai locked in Lacoste Korea and MAC Cosmetics China ambassador deals within 48 hours of each other, becoming the first Korean male artist to hold the MAC title.
EXO's Kai Named LACOSTE Korea Brand Ambassador
LACOSTE Korea has appointed EXO's Kai as its newest brand ambassador. The partnership deepens a collaboration that began at the FW25 Paris fashion show.
Jungkook Named Hublot's First Korean Global Ambassador
BTS's Jungkook officially joins Hublot as the Swiss watchmaker's first Korean global brand ambassador, fronting the Big Bang Original Unico campaign from a Seoul launch event in February 2026.
IVE's Liz Is Matin Kim's New Face for 2026 Spring/Summer
IVE's Liz lands her first major fashion brand deal as Matin Kim ambassador for 2026 SS, then follows it 24 hours later with a TONYMOLY beauty partnership.
ITZY's Yuna Named Infinix's First-Ever Global Brand Ambassador
Infinix named ITZY's Yuna as its first-ever Global Brand Ambassador, pairing the K-pop idol with the launch of the premium NOTE 60 SERIES.
Changbin of Stray Kids Named Autry's First Global Brand Ambassador
The Stray Kids rapper and producer becomes the first K-pop artist to front the Italian-American sneaker brand, anchoring Autry's spring 2026 campaign.
Rosé Brought K-Pop to Levi's Super Bowl Moment
BLACKPINK's Rosé is Levi's newest global ambassador, starring in the brand's Super Bowl campaign. Here is what the 'Behind Every Original' moment means for K-pop's fashion empire.
IVE's Liz Named TONYMOLY Global Ambassador as K-Beauty Bets on the Liz Effect
TONYMOLY has named IVE's Liz as its new global brand ambassador ahead of the label's 20th anniversary. Days after releasing REVIVE+ to massive chart success, Liz is now the face of one of K-beauty's most recognizable names.