The Pulse of K-Entertainment

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#IVE

13 articles

IVE members in official REVIVE+ showcase promotional artwork released by STARSHIP Entertainment
K-Pop4 min read

IVE's legal warning shows K-pop's deepfake crackdown is getting harsher

STARSHIP Entertainment's latest IVE statement did more than promise legal action. By explicitly naming deepfakes, preserved evidence, criminal complaints, and civil claims, it showed how K-pop agencies are starting to treat AI-manipulated abuse as a frontline risk.

PakMay 13, 2026
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Gaeul stands in front of bookshelves holding an open book in a bookstore-style setting for Reading Korea coverage
K-Culture4 min read

IVE's Gaeul Joins Reading Korea as Seoul Tries to Make Books Social Again

IVE's Gaeul has joined South Korea's 2026 Reading Korea campaign, giving a government reading push a youth-facing K-pop voice as officials try to reverse falling reading habits.

PakMay 11, 2026
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Hearts2Hearts performing Focus during a media event in Seoul.
Music5 min read

K-pop's house wave is now a real chart strategy for girl groups

K-pop house music has become a real chart strategy for girl groups as IVE, KiiiKiii, and Hearts2Hearts prove club-ready production can win mainstream listeners.

PakApril 30, 2026
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IVE in official promotional imagery tied to April 2026 brand reputation coverage
K-Pop4 min read

IVE Tops April 2026 Girl Group Brand Reputation Rankings

IVE led the April 2026 girl group brand reputation rankings, ahead of BLACKPINK and LE SSERAFIM, in a fresh snapshot of K-pop's current attention economy.

PakApril 13, 2026
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Jang Wonyoung in Dyson's 2026 APAC hair device ambassador campaign
K-Beauty4 min read

Dyson Taps IVE's Wonyoung as APAC Hair Device Ambassador

IVE's Jang Wonyoung upgrades her Dyson Korea relationship into a full Asia Pacific hair device ambassadorship, joining Park Bo Gum in the brand's regional push.

PakApril 9, 2026
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Jang Wonyoung of IVE in the Miu Miu Miutine beauty campaign for Japan and South Korea
K-Beauty6 min read

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea

IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

PakApril 2, 2026
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Jang Wonyoung stars in Dr. Althea's 2026 global ambassador campaign. Image: The Pure Lab
K-Beauty4 min read

Jang Wonyoung Is Now the Face of Dr. Althea

IVE's Jang Wonyoung is the new global ambassador for Dr. Althea, the Korean skincare brand behind the best-selling 345 Relief Cream. The Pure Lab is targeting 500 billion won in 2026.

PakMarch 10, 2026
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IVE's Rei. Image: Starship Entertainment
K-Fashion4 min read

IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer

IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.

EllaMarch 8, 2026
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Liz of IVE in Matin Kim logo outerwear for the 2026 Spring Summer campaign
K-Fashion3 min read

IVE's Liz Is Matin Kim's New Face for 2026 Spring/Summer

IVE's Liz lands her first major fashion brand deal as Matin Kim ambassador for 2026 SS, then follows it 24 hours later with a TONYMOLY beauty partnership.

EllaFebruary 28, 2026
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Liz in TONYMOLY The Sparkle of Liz campaign
K-Beauty4 min read

IVE's Liz Named TONYMOLY Global Ambassador as K-Beauty Bets on the Liz Effect

TONYMOLY has named IVE's Liz as its new global brand ambassador ahead of the label's 20th anniversary. Days after releasing REVIVE+ to massive chart success, Liz is now the face of one of K-beauty's most recognizable names.

PakFebruary 27, 2026
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IVE member. Photo: STARSHIP Entertainment
K-Pop4 min read

IVE Just Made K-Pop History With BANG BANG. The Numbers Are Staggering.

On February 24, 2026, IVE's BANG BANG became the first Perfect All-Kill of the year and the sixth in the group's career, making them the first girl group in K-pop history to reach that number.

PakFebruary 26, 2026
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K-pop groups that dominated the 2025 IFPI Global Album Sales Chart including Stray Kids, SEVENTEEN, ENHYPEN, TXT, ZEROBASEONE, and IVE
Music6 min read

K-Pop Owns the Album: How Korean Acts Conquered 70% of the World's Top 10

K-pop acts claimed seven of the top 10 spots on the IFPI Global Album Sales Chart for 2025. Stray Kids hit #2 globally, trailing only Taylor Swift. Here's what the numbers really mean for the music industry.

PakFebruary 25, 2026
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IVE announces comeback schedule for new album 'REVIVE+'
K-Pop6 min read

IVE Returns With REVIVE+, Their Most Ambitious Album Yet

IVE drops their second studio album REVIVE+ with double title tracks BLACKHOLE and BANG BANG, plus solo tracks for all six members. Nearly three years in the making, this 12-track release proves IVE is building a legacy.

HITKULTRFebruary 24, 2026
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