Tag
#IVE
13 articles

IVE's legal warning shows K-pop's deepfake crackdown is getting harsher
STARSHIP Entertainment's latest IVE statement did more than promise legal action. By explicitly naming deepfakes, preserved evidence, criminal complaints, and civil claims, it showed how K-pop agencies are starting to treat AI-manipulated abuse as a frontline risk.

IVE's Gaeul Joins Reading Korea as Seoul Tries to Make Books Social Again
IVE's Gaeul has joined South Korea's 2026 Reading Korea campaign, giving a government reading push a youth-facing K-pop voice as officials try to reverse falling reading habits.

K-pop's house wave is now a real chart strategy for girl groups
K-pop house music has become a real chart strategy for girl groups as IVE, KiiiKiii, and Hearts2Hearts prove club-ready production can win mainstream listeners.

IVE Tops April 2026 Girl Group Brand Reputation Rankings
IVE led the April 2026 girl group brand reputation rankings, ahead of BLACKPINK and LE SSERAFIM, in a fresh snapshot of K-pop's current attention economy.

Dyson Taps IVE's Wonyoung as APAC Hair Device Ambassador
IVE's Jang Wonyoung upgrades her Dyson Korea relationship into a full Asia Pacific hair device ambassadorship, joining Park Bo Gum in the brand's regional push.

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea
IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

Jang Wonyoung Is Now the Face of Dr. Althea
IVE's Jang Wonyoung is the new global ambassador for Dr. Althea, the Korean skincare brand behind the best-selling 345 Relief Cream. The Pure Lab is targeting 500 billion won in 2026.

IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer
IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.

IVE's Liz Is Matin Kim's New Face for 2026 Spring/Summer
IVE's Liz lands her first major fashion brand deal as Matin Kim ambassador for 2026 SS, then follows it 24 hours later with a TONYMOLY beauty partnership.

IVE's Liz Named TONYMOLY Global Ambassador as K-Beauty Bets on the Liz Effect
TONYMOLY has named IVE's Liz as its new global brand ambassador ahead of the label's 20th anniversary. Days after releasing REVIVE+ to massive chart success, Liz is now the face of one of K-beauty's most recognizable names.

IVE Just Made K-Pop History With BANG BANG. The Numbers Are Staggering.
On February 24, 2026, IVE's BANG BANG became the first Perfect All-Kill of the year and the sixth in the group's career, making them the first girl group in K-pop history to reach that number.

K-Pop Owns the Album: How Korean Acts Conquered 70% of the World's Top 10
K-pop acts claimed seven of the top 10 spots on the IFPI Global Album Sales Chart for 2025. Stray Kids hit #2 globally, trailing only Taylor Swift. Here's what the numbers really mean for the music industry.

IVE Returns With REVIVE+, Their Most Ambitious Album Yet
IVE drops their second studio album REVIVE+ with double title tracks BLACKHOLE and BANG BANG, plus solo tracks for all six members. Nearly three years in the making, this 12-track release proves IVE is building a legacy.