Tag
#Soft Power
2 articles
K-Pop6 min read
K-Pop Isn't Just Selling Albums. It's Owning the Global Conversation.
Korea's 2025 Hallyu Report analyzed 1.5 million data points across 30 countries. The verdict: K-pop captures up to 38% of all Korean Wave media coverage globally, with BLACKPINK leading at 14.2%. Here's what media dominance means for soft power.
PakFebruary 25, 2026
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Music6 min read
When Presidents Call About Concert Tickets: BTS, Mexico, and K-Pop's Diplomatic Power
Mexico's president wrote a diplomatic letter to South Korea's president asking for more BTS concert dates. The response drew a line between soft power and political overreach.
HITKULTRFebruary 24, 2026
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