Tag
#Soft Power
3 articles
K-Culture4 min read
Oxford Is Launching a Korean Studies Centre. Hallyu Gets Academic Weight
Oxford University plans to launch the Oxford Centre for Korean Studies as early as October, turning Hallyu's academic momentum into permanent infrastructure at one of the world's most influential universities.
PakApril 27, 2026
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K-Pop6 min read
K-Pop Isn't Just Selling Albums. It's Owning the Global Conversation.
Korea's 2025 Hallyu Report analyzed 1.5 million data points across 30 countries. The verdict: K-pop captures up to 38% of all Korean Wave media coverage globally, with BLACKPINK leading at 14.2%. Here's what media dominance means for soft power.
PakFebruary 25, 2026
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Music6 min read
When Presidents Call About Concert Tickets: BTS, Mexico, and K-Pop's Diplomatic Power
Mexico's president wrote a diplomatic letter to South Korea's president asking for more BTS concert dates. The response drew a line between soft power and political overreach.
HITKULTRFebruary 24, 2026
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