The Pulse of K-Entertainment

Choi Jung-min
ArtistSM Entertainment

Choi Jung-min

Choi Jung-min (최정민) sits inside the executive layer that turns SM Entertainment's artist scale into repeatable overseas business. When SM reset its board in 2023, public reporting placed her in the global business center. By 2026, the company was naming her chief global officer, the executive tied to branding, partnerships, and regional execution across the Americas, Europe, and Asia.

That portfolio matters because SM's expansion is not just about exporting songs. It is about building market-specific lanes for artists such as aespa, RIIZE, NCT, and SHINee, then converting fandom into touring, media, and commercial leverage. Choi's work sits close to that machinery, especially when the label needs its roster to scale coherently outside Korea.

Billboard made her visibility harder to ignore. Choi landed on Women in Music in 2025 and 2026, then surfaced again in 2026 Global Power Players coverage with SM leadership. That run framed her as one of the clearest executive faces behind SM's current international push, not just a back-office operator.

0 articles4 creditsSouth Korean

Gallery

Other Credits

2026
Billboard Women in Music 2026Industry Recognition
HonoreeaespaRIIZEBillboardSM Entertainment
2026
Billboard Global Power Players 2026Industry Recognition
HonoreeaespaNCTBillboardSM Entertainment
2025
Billboard Women in Music 2025Industry Recognition
HonoreeaespaBillboardSM Entertainment
2023
SM Entertainment Inside Director and Head of the Global Business CenterExecutive Role
Inside Director and Global Business Center HeadaespaNCTSM Entertainment

Fans Also Ask

Who is Choi Jung-min at SM Entertainment?
Choi Jung-min is the SM Entertainment executive publicly identified in 2026 as chief global officer. Her remit sits on the business side of K-pop expansion, covering overseas branding, regional partnerships, and the coordination needed to turn artist momentum into repeatable international growth across multiple markets.
What did Choi Jung-min do before becoming chief global officer?
When SM Entertainment reset its board in 2023, public reporting identified Choi Jung-min as head of the global business center and an inside director. That matters because it shows her current title grew out of hands-on international strategy work rather than a ceremonial promotion.
Why did Billboard Women in Music recognize Choi Jung-min?
Billboard Women in Music recognized Choi Jung-min in both 2025 and 2026 in the labels, distributors, and artist services lane. The back-to-back honors reflected how central her work had become to SM Entertainment's overseas branding, regional execution, and partner-facing growth strategy.
Was Choi Jung-min on Billboard Global Power Players too?
Yes. Korean coverage in March 2026 placed Choi Jung-min alongside SM leadership in Billboard's Global Power Players coverage. That widened her public profile beyond Women in Music and framed her as part of the executive group steering SM's broader international business push.
Which SM artists are most closely linked to Choi Jung-min's work?
Her role is company-wide, but the clearest public context around Choi Jung-min's work involves global rollouts for artists such as aespa, RIIZE, NCT, and SHINee. Those acts illustrate the kind of multi-market branding, touring support, and partnership planning that sits inside a chief global officer remit.

Latest Articles

No articles about Choi Jung-min yet

Check back soon for the latest coverage.