Fendi

Founded in Rome in 1925 by Adele Casagrande, who renamed the house after marrying Edoardo Fendi, the brand built its early reputation on precision fur craftsmanship before expanding into leather goods and ready-to-wear. The house joined the LVMH portfolio in 2001. Karl Lagerfeld served as creative director for over 54 years until his death in 2019, the longest unbroken tenure in fashion history. Kim Jones took over womenswear in 2020 before Maria Grazia Chiuri -- previously at Dior -- was named Chief Creative Officer in October 2025. Silvia Venturini Fendi, granddaughter of the founders, directed accessories and menswear from 1994 until stepping back to become honorary president in September 2025. She created the Baguette bag in 1997, the original It bag, which drove cult-level demand and remains central to the accessories business. The double-F logo, designed by Lagerfeld in 1965, remains one of fashion's most recognized monograms. Fendi's Rome headquarters, the Palazzo della Civilta Italiana in the EUR district -- the imposing modernist structure known as the Square Colosseum -- was transformed into the brand's operational and cultural hub. Fendi also funded the restoration of the Trevi Fountain, completing the work in 2015, a landmark philanthropic gesture that deepened the house's identity as a steward of Roman heritage. In January 2025, marking its centenary year, Fendi named Mina of TWICE and Bang Chan of Stray Kids as global brand ambassadors. Bang Chan attended the brand's Fall-Winter 2025 and FW26 shows in Milan, cementing Fendi's position as one of Italian luxury's most K-pop-forward houses.