SONGZIO

SONGZIO (송지오) is a Korean avant-garde fashion house founded in Seoul in 1993 by designer Zio Song. One of South Korea's first independent designer houses, the brand played a formative role in the emergence of contemporary Korean fashion and has been showing at Paris Fashion Week since 2006. Under the creative direction of Jay Songzio -- the founder's son -- since 2017, the house has expanded from a Seoul flagship to more than 120 boutiques worldwide, with flagship stores in Paris (Rue Charlot) and Seoul (Galerie Noir, Dosan Park). SONGZIO's design language fuses Eastern philosophy and Korean heritage with avant-garde European tailoring. Architectural volumes, asymmetrical silhouettes, and experimental textiles define each collection. The brand operates five distinct lines: SONGZIO, SONGZIO Paris, SONGZIO Homme, ZZERO by Songzio, and Ziosongzio. By the mid-2020s, SONGZIO reported annual revenue of approximately USD 70-80 million. In 2025, SONGZIO appointed ATEEZ member Seonghwa as global ambassador. In 2026, HYBE commissioned the brand to design the Lyrical Armor collection for BTS's historic ARIRANG comeback concert at Gwanghwamun Square, covering all 80 performers on stage.