Studio J

Studio J (스튜디오 J) is an in-house sub-label under JYP Entertainment, founded by J.Y. Park in January 2015. Built as an alternative to mainstream idol production, Studio J was conceived as a home for artists who prioritize musical depth and self-expression over commercial formula. Park envisioned it as a platform for "free and deep artists" whose creativity would take the label in a new direction. The label launched with a roster that would go on to define a generation of Korean rock and pop. DAY6 debuted under Studio J in September 2015, becoming one of the first K-pop acts to play instruments live as a core part of their identity. Xdinary Heroes followed in December 2021, forming the label’s second pillar as a six-piece rock band that writes, composes, and produces all of their own music. Studio J has also been home to solo artists including G.Soul, Baek A Yeon, 15&, Yerin Baek, Jimin Park, and Bernard Park. While some have since moved on, the label’s legacy is built on artists who built careers on craft over hype. Operating within JYP’s infrastructure while maintaining a distinct identity, Studio J represents the experimental, genre-pushing arm of one of South Korea’s largest entertainment companies.