Label
Tamago Production
Tamago Production (타마고 프로덕션) is a South Korean entertainment label founded in 2022 by Kim Gye-ran, a popular Korean YouTuber and content creator known online as Egg Kim (김계란). The company was established as a subsidiary of 3Y Corporation with a single, ambitious purpose: to create a live girl band from the Korean online entertainment world and document every step of the process.
The vehicle for that experiment was the QWER Project, a YouTube series called OSHI NO GIRLS (최애의 아이들) that followed the formation of the band from scratch. In July 2023, Chodan was announced as the first member, with Magenta, Hina, and Lee Siyeon joining over the following weeks. The series turned the audition and training process into public content, building an audience before the band had played a single live show.
QWER debuted on October 18, 2023, with the single album Harmony from Discord. Their rock-influenced sound, drawing inspiration from Japanese idol manga like Oshi no Ko and Bocchi the Rock!, quickly distinguished them in the K-pop landscape. By 2025, the band had grown large enough to complete their first world tour, ROCKATION, spanning 17 cities across South Korea, North America, and Asia. They closed the tour chapter with ROCKATION: HOMECOMING at Olympic Park in Seoul in March 2026, and announced their fourth mini album CEREMONY for April 27, 2026.
Fans Also Ask
Who founded Tamago Production?
Tamago Production was founded in 2022 by Kim Gye-ran, a South Korean YouTuber known online as Egg Kim (김계란). He is the CEO. The company operates as a subsidiary of 3Y Corporation and was created specifically to form and manage the girl band QWER.
What artists are under Tamago Production?
Tamago Production's primary act is QWER, a four-member live girl band consisting of Chodan, Magenta, Hina, and Lee Siyeon. The label also manages the YouTube series OSHI NO GIRLS (최애의 아이들), which documented QWER's formation.
What is the QWER Project?
The QWER Project is the talent initiative launched by Tamago Production in mid-2023, documented in the YouTube series OSHI NO GIRLS. It recruited four Korean female online personalities and guided them through forming a live rock band, debuting October 18, 2023.
What is OSHI NO GIRLS?
OSHI NO GIRLS (최애의 아이들) is Tamago Production's original 18-episode YouTube series documenting the formation of QWER from scratch. It covers member selections, instrument training, and debut preparations, drawing its concept from the manga Oshi no Ko.
Is Tamago Production an independent label?
Tamago Production operates as a subsidiary of 3Y Corporation, a South Korean entertainment and content company. While independent in creative direction, it benefits from 3Y Corporation's infrastructure. It was founded specifically to produce QWER rather than as a general-purpose entertainment company.
