Uncore

Uncore is the label built to keep fandom at the center of the business, which is exactly how the company presents itself on its official site. Launched in late 2024, the company was designed less like a traditional multi-roster agency and more like a purpose-built operating layer for one fast-rising act coming out of television-origin IP.

That act is CLOSE YOUR EYES, the boy group formed through JTBC's Project 7. Uncore's website, video strategy, and social stack all route back to the group, making the label easy to read in market terms: it exists to convert survival-show attention into a stable release machine, management structure, and fan-channel loop. In a crowded Korean label market, that kind of single-roster clarity is a feature, not a limitation.

The broader significance is structural. Uncore shows how Korean media and music partners now extend survival-show IP into a dedicated label fast enough to hold audience attention after broadcast. It sits between TV-origin storytelling, artist management, and platform-native fandom operations, which is why the company matters beyond one rookie cycle.